M.as spring approaches, unpublished shots of the new campaign by Versace taken by Mert & Marcus. With the protagonists Bella and Gigi Hadid who interpret the contemporary sisterhood through the very long hair a frisé effect.
The new goddesses according to Donatella Versace
Nude with gold bracelets and necklaces to give light and preciousness. The apple in the hand and the tempting snake, archetypal symbols of sensuality and transgression. Bella and Gigi Hadid shine in the new spring / summer 2022 campaign shot by Versace signed Mert & Marcus and posted a few hours ago by Donatella, who simply writes: “My. Versace. Goddesses “.
Bella and Gigi Hadid in the new Versace campaign.
The trendy zigzag effect
The look of the two supermodels is all about hair: very long, with the parting in the middle, and especially with the zigzag locks. L’frisé effect thus confirms itself as the undisputed king of the hairstyles of the season, but dispels the impasse of eighties nostalgia as an end in itself with new contemporary codes.
The geometric waves are of medium size, the texture is matte and super soft, the volume is amplified by scaling that start already at the height of the chin.
The sisterhood that makes you strong
The twin hair by Bella and Gigi, declined respectively in chocolate brown and very light blond, are the symbol of the sisterhood that makes women stronger. “The campaign explores the dimensions of family and belonging in their different forms” we read on the website of the maison della Medusa «we start from the connection between Bella and Gigi’s sisters, and then explore community ties that lead to female empowering“.
A sisterhood which is typically expressed by intertwining hands but also showing off the same aesthetic standards. Now declined in the wild and slightly mystical touch of zigzag hair, the watchword: wavy with grace and grit.
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