On the Aalto University catwalk, people walked backwards and took a stand with their butt. It will soon become clear whether our buttocks will get us into Vogue or into the breads of big fashion houses.
The modern bride saves on fabrics. The wedding dress designed by Juuso Rantalankila is made entirely of recycled wedding dress materials. Valtteri Nevalainen
Last week there were three big fashion shows in Helsinki, the audience of which also included a lot of invited guests from abroad. Näytös23 of Aalto University’s fashion students on Friday, May 26 reflected what it was like to study during the corona era and graduate to a world of work where nothing is certain.
On the catwalk of the Aalto campus, a stance was taken with thong bottoms. Taru Marjamaa
Attention was drawn to the several bare buttocks seen on stage, as well as the model walking the wrong way. The show wanted to challenge the norms and it succeeded. Several models walked with their buttocks bare. One male model had a transparent plastic box for protection, while the other had the back of his pants hanging at his ankles, revealing his buttocks.
– Fashion has always wanted to provoke and question prevailing norms. Clothes are communication, says the trend analyst Susanna Björklund.
It seemed fresh that this time the male models in particular were revealing.
– For years, women have been shown in revealing outfits, now for the sake of diversity, then men.
Also on the red carpet at galas recently, transparent outfits have been seen, which leave nothing to guesswork, Björklund continues.
LAB design institute’s Koe23 fashion show produced by Björklund on Wednesday 24.5. relied on the same part of the body, i.e. the butt, when the bride was chilling on the catwalk with an attitude, with her veil fluttering and her buttocks bare. A modern bridal veil made from recycled materials Juice Rantalankila wanted to challenge brides who spend thousands of euros on a wedding institution and dress with their design.
The bride walked with attitude on the catwalk and fluttered her veil. Designer Juuso Rantalankila wanted to take a stand on the high cost of wedding dresses. Valtteri Nevalainen
This summer you will hardly see bums on the streets?
– Finnish street fashion is indeed bolder and more experimental than, for example, our neighbor in Sweden. Still, what’s seen in fashion shows isn’t intended for the average consumer, so I don’t think you’ll see bums on the streets, Björklund smiles.
Aalto’s show had international guests, and the show was also watched live by people from the most influential fashion houses in Paris.
This time too, Finnish design aroused interest abroad, and Paris will soon invite a few designers. So one show broadcast live on the web can at best be an open job application for Louis Vuitton.