Activewear brand Alo Yoga enters the digital world of Roblox, offering an island for wellness and meditation.
Alo Yoga is also launching digital fashion, offering a five-piece collection available on Roblox, the US brand announced on Thursday. This includes leggings, a college jacket, a tank top and a sweatshirt.
Visitors to the digital island are greeted with soothing music and a yoga mat, which they can use to participate in meditation retreats and the yoga program hosted by fitness platform Alo Moves. For every participating person who completes a mindful movement activity, the brand donates to mental health initiatives.
“At Alo, our mission is to bring wellness to the world for mind and body, and we’re thrilled to be able to bring that to the Metaverse with Roblox,” said Danny Harris, Co-Founder of Alo. “This unique partnership deepens our longstanding commitment to supporting the mental and overall health of the global community.”
Alo Yoga brings Metaverse to New York Fashion Week
Alo Yoga is the Official Wellness Partner of New York Fashion Week. In this context, the brand is bringing its digital wellness program to Spring Studios in New York. Meditation appointments will be offered there from February 12th to 14th.