Rapper Donnie is perfectly suited for Qmusic’s Het Foute Hour, but it really ends there. He comes out of his presentation debut with bumps, scrapes and scars.
The NIX Factor, a program about people who cannot sing, has an experience expert as a presenter: rapper Donnie. His debut as a TV star scored so badly last week – 223 thousand people watched the first episode – that SBS 6 immediately decided to dump him in the night programming.
Donnie down
Donnie goes into the night, last night at 11:50 p.m., of course, even further down. He has 52 thousand viewers (4 percent). And the Ik Hou Van Holland rerun that took its place at 8:30 p.m.? 363 thousand people (7 percent) watched it. So a repeat can score even better than a new show with Donnie.
Incidentally, it is curious that SBS 6 has chosen not to move the more successful De Alleskunner from 9:30 pm to 8:00 pm, immediately after the popular Lachen Om Home Videos, because that show is now struggling with the bad lead-in of a rerun. 535 thousand people (11 percent) watched it, which is 63 percent higher than last week.
Programming error
AD media journalist Marcus den Blanken thinks it is a blunder. “Incomprehensible programming error on SBS 6. Repetition of Ik Hou van Holland has replaced NIX Factor. All-rounder stayed at 9:30 pm. That now only attracts half a million viewers. I love Holland causes a dip with 363k. Even existing successes are under pressure now,” he tweeted.
RTL Boulevard reporter Joost Maiburg on this: “De Alleskunner scores 63 percent higher than last week, but it is indeed lower than they are used to.”
Marcus: “Yes exactly. Nice rise. But a lot of people just don’t know how to find it.”
Overkill
Joost thinks that SBS 6 now broadcasts De Alleskunner very often. “In thirteen months time, two regular series, two VIPS seasons and a Christmas special. Bit of overkill.”
Marcus: “Yes, if it had had a million viewers, it would have been daily, just like VI. That’s how it goes.”
Tina Nijkamp adds on Instagram: “And the poison cup is not yet empty for Talpa. Net5 aired a rerun of Avastars. And that scored even less than De NIX Factor in the night: 40 thousand viewers. A horrible viewing figures weekend for John de Mol.”
Viewing figures
The viewing figures of Saturday, February 25, 2023 (SKO):
Top 15 | Market shares (18-24h, 6+) |
|---|---|
| 01. Who is the Mole (NPO1) 2,509,000 | 01. NPO1 / 30.2% |
| 02. Journal 20:00 (NPO1) 2,283,000 | 02. RTL4 / 16.2% |
| 03. The Connection (NPO1) 1,107,000 | 03. SBS6 / 10.7% |
| 04. Journal 18:00 (NPO1) 1,063,000 | 04. NPO2 / 8.5% |
| 05. Half past seven news (RTL4) 1,042,000 | 05. NPO3 / 4.4% |
| 06. Studio Sport Eredivisie (NPO1) 1,017,000 | 06. RTL5 / 4.2% |
| 07. I Don’t Know A Lot (RTL4) 927,000 | 07. ESPN / 2.5% |
| 08. EenVandaag (NPO1) 911,000 | 08. Vero / 2.3% |
| 09. MolTalk (NPO3) 772,000 | 09. RTL8 / 2.2% |
| 10. RTL Boulevard (RTL4) 723,000 | 10.NET5/2.0% |
| 11. Box office (NPO2) 720,000 | 11. RTL7 / 1.9% |
| 12. Green Planet (NPO1) 644,000 | 12. Discov / 1.1% |
| 13. Heart of the Netherlands (SBS6) 606,000 | 13. ESPN2 / 0.9% |
| 14. Hidden Past (NPO2) 584,000 | 14. BBC / 0.8% |
| 15. Humberto on Saturday (RTL4) 576,000 | 15. RTLZ / 0.7% |
Market shares per channel group (18-24h, 6+) | More viewing figures at: |
| 01. Public Broadcasting 43.1% |  |
| 02. RTL Netherlands 25.5% | |
| 03. Talpa TV 15.5% |
Programs that did not make the top 15 include Lachen om home videos (566 thousand), Blauw Bloed (478 thousand), Nieuwsuur (438 thousand) and Shownieuws (423 thousand).
