Many champions have been guests in his broadcasts: only Maradona gave him up, after signing the regular contract with Mediaset
The intuition had been to understand that in addition to the character, there was hidden an ironic, funny man, even capable – which is rare – of making fun of himself. Thus it was that Maurizio Costanzo convinced Francesco Totti to write the famous book on jokes. An ingenious operation, which cleared a champion in full activity by giving him back a daily profile, effectively bringing him closer to the people, as never happened before. Needless to say, the book was a resounding success.