After the great success of the past season, the casual luxury wear brand BETTER RICH is presenting a full lifestyle collection in winter 2023.
ladies
One of the most important product groups remains rope. BETTER RICH uses high-quality yarns such as alpaca, lambswool, merino and cashmere. Knitted pieces are presented in clean cuts with small details. Pullovers remain popular, cardigans are becoming boxy with straight sleeves or come as small jackets with short sleeves. A boxy-cut cardigan with a color gradient completes the repertoire. Pullovers come in different lengths with V and round necklines. Wide cropped pullovers that are perfectly tailored to the waist height of high-waisted trousers are new. A luxurious cable knit pullover, a stand-up collar pullover with a cable knit detail on the front collar, a poncho pullover with fringes, a pullover with large “BETter” branding and an interpretation of a Norwegian sweater with a pattern on the cuffs form fashion highlights. In addition to chunky knits, fine knits and cable knits, there are also rib knit styles. Extremely overcut shoulders as well as raglan sleeves are favored cuts.
sweater remains important at BETTER RICH, but is combined with tailored styles: sweatpants made from strong, heavy material with a cropped top and blazer, or a cropped sweatshirt with high-waisted suit trousers. This product group is divided into three areas: a young, cool and dynamic group made of heavy, solid sweat is shown, for example, as oversized jogging pants with extra long crotch and short sweatshirts with wide sleeves. There is also a classy group of particularly smooth goods that are well dressed and better fitted. Oversized cargo pants stand next to a sweater vest, a cropped sweater, a cropped hoody and a blouse. A particularly light, sporty and flexible product completes the sweat group. Pants, an oversized sweatshirt with a super dropped shoulder are some of the highlights.
In the area Outdoor/Jackets BETTER RICH shows a dark brown fake fur jacket, a short and a long nylon oversized bomber, bouclé jackets, a calf-length coat made of boiled wool and with shadow checks with large lapels and wide sleeves as well as a short, wide checked jacket and a teddy overshirt.
A wide long boyfriend Shirt is complemented by a wide, blue and white striped oversized cropped blouse. A slightly boyfriend cut blazer is presented in a shiny and a wool look. A pleated skirt is styled to complement the tops. A high-waisted, dressed trousers stands in contrast to bootcut pants with a yoga-style slit and other pants in light stretch fabric. Cropped tops as well as a ribbed top with a boxy neckline, a tank top and a t-shirt with half sleeves, a smaller t-shirt, a long-sleeved shirt with a button placket and a t-shirt made of stretch linen using the pigment-dye process serve as possible combinations. A pair of slim-fitting pants and a “skort“ – a mini skirt at the front and shorts made of vegan leather at the back form fashionable highlights.
The color palette ranges from cream and gray to orange, pink, purple, bordeaux, green and blue to light brown and black.
Men’s
Also with the gentlemen forms rope one of the most important product groups in winter 2023. The focus is on high-quality yarns such as alpaca, merino, cashmere and cotton and are processed into thick, robust as well as finer, dressed pieces. The styles include basic round neck sweaters with raglan sleeves as well as styles with a stand-up collar, rolled edges and/or rib knit, some with outside seams. Shawl collar jackets are a topic alongside zip jackets. A pullover with block stripes and a pullover made of soft wool with a waffle look are fashion highlights.
A polo shirt for the first time with the BETTER RICH logo on the chest, it is shown with a washed-out color scheme created using the cold-dyed dyeing process. Also in this series are trousers, cargo shorts and a crew-neck sweatshirt with a logo on the chest.
Further sweater Styles such as a hoody and sweatshirts with a “New York City” print have been treated with a direct-dyed process, which produces a more aggressive acid wash. The collection also features sweat pieces in an oversized cut with a large logo print.
In the area outdoors BETTER RICH presents an overshirt made from a wool blend, a corduroy overshirt lined with teddy, unlined corduroy overshirts in different colors and a flannel overshirt. baseball jackets made of wool and nylon stand next to you nylon bomber
and a camouflage teddy jacket.
washed down plaid shirts with different, combined checks as well as a hoody with checked inserts on the sides form fashionable highlights.
The men dominate Colors grey, olive, khaki, bordeaux and navy.
