Ara Abrahamian, 47, told Expressen about his new job.
Ara Abrahamian won the World Championship gold in wrestling in 2001. PDO
Habit Factory, which specializes in the nicotine pouch business, guaranteed a turnover of almost 1.8 million euros last year Expressen’s by.
The chairman of the company’s board is a two-time world champion in wrestling Ara Abrahamian. He has stayed out of the spotlight for a long time, but the man talks about his business in an interview with Expressen.
– I didn’t want it to be revealed that I was behind it (Habit Factory), Abrahamian says directly.
Why not? Expressen’s reporter asked.
– Actually I do not know. I just wanted to shut up about it. I didn’t want to go out and promote a product or anything like that.
The decision is surprising, because Habit Factory would have definitely gained a lot more visibility if the former wrestling great had presented his products with his own face.
An old idea
Habit Factory was founded in 2019. Abrahamian says that he has also been involved in product development.
– I started using snuff in 2004. I got to know it through my national teammate. Then I got the idea to develop my own snuff. Five years ago, we got down to business and built a factory, the man says.
According to Abrahamian, their products are already sold in 20 countries. The man says that the use of snuff is spreading around the world through Swedish athletes.
Although the company is doing well, Abrahamian says that money is not a motivator for him.
– I wanted to create a product that is suitable for everyone, even athletes. So it’s not about the money, it’s about the fact that when I decide to do something, I also do it.
Expressen’s article does not say what kind of snuff it is, but On the Habit Factory website say a company makes nicotine pouches that don’t contain tobacco.
Abrahamian, who was born in Armenia but represented Sweden in the prestigious competitions, won gold in the Greco-Roman World Championships in 2001 and 2002. The man came home with a silver medal around his neck from the 2004 Olympics, the 2003 World Championships and the 2001 and 2002 European Championships.
Title and article edited at 13:58: The article originally talked about snuff, as in the Expressen article, but according to Habit Factory, it is about nicotine pouches.