The French clothing group SMCP has found a new boss for its Claudie Pierlot brand. Olivier Germain has been appointed CEO of the label with immediate effect, the company announced on Wednesday.
The 51-year-old comes from the Italian fashion group New Guards Group. When going to retailer Farfetch Ltd. He served as chief merchandising officer for the parent company of brands such as Opening Ceremony and Palm Angels for two years. Germain previously held the same post at French fashion house Balmain.
Isabelle Guichot, who heads the entire group as CEO, welcomed the newcomer. “I am delighted to welcome Olivier to the SMCP Executive Committee as CEO of Claudie Pierlot,” she said in a statement. “Throughout his career in fashion, Olivier has acquired a unique knowledge of the sector, a strategic vision and leadership qualities.” These skills are “greatly useful for the expansion of the Claudie Pierlot label at a special moment in its history”, stressed Guichot, noting that that the brand will celebrate its 40th anniversary in 2024.