Superlega, the project goes on: the new CEO has been appointed

A22 Sports Management, a European commercial sports development company set up to sponsor and support the creation of the Super League Europe, has a new CEO: Bernd Reichart. He is an experienced media and sports executive who most recently held the role of CEO of RTL Deutschland. “His first goal – explain from the structure -. It will be to engage in a broad and intense dialogue with a large number of stakeholders (clubs, players, coaches, fans, media representatives and politicians) in order to encourage the development of a sustainable sport model for European club competitions that reflects the common and long-term interests of both the fans and the football community as a whole “.

INVITATION TO DIALOGUE

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“The presidents of Real Madrid, Barcelona and Juventus have recently expressed their point of view on the problems our sport is going through. I think they are asking the right questions – Reichart said -. I am personally thrilled to be able to hear so many different voices so that the European football community can find the correct answers together. The game we all love will benefit from an honest, open and free from constraints dialogue on a better future through a serious process of reform ”. Again the new CEO of A22: “Football can do better. European football is losing its undisputed leadership. The current financial model of football is very bad, clubs should be masters of their own destiny ”.

LAMBS

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“Juventus has been and will always be an active protagonist in proposing solutions to problems in our sector, having at heart its long-term sustainability – the position of the president of the Juventus club, Andrea Agnelli, expressed in the letter to the shareholders of last 6 October – . The general objective is to bring fans and players, the souls of the most beautiful sport in the world, back to the center of this sector, whose beating heart is in the European Union. Reforms, in any context, can only be achieved through listening and constructive dialogue with all stakeholders. Juventus wants to be an active part of that dialogue ”.