In September, phone was imposed again as the absolute leader of the open television screen with an average of 43.09 % share and 8.21 rating points. It won all the slots: the morning with a 35.87% share and 3.16 rating points; the first afternoon with a 42.13% share and 7.16 rating points; the second afternoon with a 44.77% share and 7.78 rating points; and prime time with a 42.53% share and 9.69 rating points.
During the first nine months of 2022, phone leads with 42.66% share and 8.43 rating points. And seven of the 10 most watched programs of the month were for the channel of the Paramount group: “The voice Argentina” was at the top of the rating, followed by “Telefe News”who drive Rodolfo Barili and Cristina Pereza success of the ball channel that is often the most watched of the day.
The news area of the channel is a “workhorse” that does not let up: “Telefe News” it fulfilled 48 consecutive months of leadership and during September every day it was located in the top 5 of open TV; Y “The People’s News”at noon, has been the leader for 39 consecutive months, and throughout September it led its time slot and ranked in the top 10 of the most watched programs.
“Who is the mask?”the singing and humor reality show with celebrities, ranked third on the podium despite not meeting the expectations of the channel, which is already rushing to replace the cycle hosted by Natalia Oreiro. And behind were the soap operas “Zuleyha” and “Genesis, the origin of everything”, “Ph, We Can Talk”the program that leads on Saturday nights Andy Kuznetsoff and “Pasapalabra”, another cycle that would come to an end.
During October, meanwhile, the premiere of a new edition of “Big Brother”, with Santiago del Moro as host and several former participants as panelists. The number one reality show in the world returns with a new house and rules.
“Sing with me now”, the program of Marcelo Tinelliwas able to take advantage of the low performance of “Who is the mask? (the last week of September El Trece led the prime time) and aims to do the same in October until the Telefe tank arrives.
by RN
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