7:36 p.m
The Apple Watch Ultra at a glance. It will cost $799, is available to pre-order now, and will start shipping on September 23rd.
7:28 p.m
The Apple Watch Ultra has an additional button, a second speaker and additional microphones. It is only available in the LTE version and is apparently primarily intended for athletes – especially for sports in the water.
7:24 p.m
The next product is the Apple Watch Ultra, which is said to have been in the works for years. It is larger than the regular Apple Watch and has an aluminum body. The battery life is said to be 36 hours in standard mode, but can be extended up to 60 hours with the power saving setting. However, this function should not come until autumn.
7:24 p.m
The new Apple Watch SE offers fall and crash detection and heart rate measurement. In addition, the display has grown.
7:21 p.m
It continues with the second generation of the Apple Watch SE, the cheaper entry-level model. here the price starts at $249. Pre-orders are possible from today, it will be available from September 16th.
7:20 p.m
The Apple Watch Series 8 starts at $399. You also get 3 months of Apple Fitness+ for free.
7:16 p.m
The Apple Watch Series 8 will be available in four colors: Midnight, Starlight, Silver and Red. There will also be three different finishes and numerous new bands.
7:16 p.m
The battery of the Apple Watch Series 8 is said to last 18 hours, but there is a special energy-saving mode that can be used to extend the battery life.
7:14 p.m
The Apple Watch Series 8 should also help in car accidents, detecting the accident and collecting data about the crash. The function is called “Crash Detection”.
7:13 p.m
The Apple Watch Series 8 should bring all known and new additional functions, including a body temperature sensor. Women in particular should benefit from this, as it is intended to measure the cycle.
7:07 p.m
Tim Cook hands over to Jeff Williams, who talks about the new Apple Watch Series 8.
7:04 p.m
First, let’s talk about the Apple Watch. To set the mood, videos and comments are played by customers who talk about their experiences with the Apple Watch and how it has helped them in difficult situations.
7:01 p.m
A previously recorded video of Tim Cook is played. He stands on the Apple campus and announces that today will be about three products: iPhone, AirPod and Apple Watch.
6:58 p.m
Apple started the stream. So far, however, only music can be heard and a black sky with stars can be seen, similar to that on the event invitation. The stars kept coming together to form the Apple logo.
6:52 p.m
Shortly before the start of the Apple keynote, the shares of the i group on the NASDAQ are listed 0.2 percent higher at 154.85 US dollars.
6:46 p.m
Unlike Apple, CEO Tim Cook is active on Twitter and revealed there that he is already looking forward to an “outstanding Apple event”. The tweet with the attached photo could be an indication of the expected satellite communications for the iPhone.
Good Morning! Looking forward to a stellar Apple event. pic.twitter.com/8rwWBwX79V
– Tim Cook (@tim_cook) September 7, 2022
6:40 p.m
The Apple Keynote will begin shortly. As usual, Apple’s online store is already offline. It will be available again after the event and will then also contain the new products presented.
6:05 p.m
Apple recently filed a patent for its new Horizontal Cavity Surface-Emitting Laser (HCSEL) laser technology. If the new technology is used in the new generation of iPhone and Apple Watch, they could offer better biometric functions. According to experts, new VR gaming methods or fine dust measurements are also conceivable thanks to the new lasers.
5:28 p.m
Apple also recently cut two access options to beta software. Two websites that give users pre-release access to Apple software such as iOS 16 made possible were taken offline by the respective operators. Apple may have threatened legal consequences if developer betas continue to be distributed there.
Apple stock is volatile in US trading on the NASDAQ today and continues to fluctuate in a narrow range between red and green terrain.
4:47 p.m
Apple made negative headlines in August due to two major security vulnerabilities. iPhones and iPads in particular were threatened by the vulnerabilities, which criminals could use to easily bring malware onto the devices, among other things. However, the gaps were filled with the update of the operating system to iOS 15.6.1 for the iPhone and iPadOS 15.6.1 for the tablets and macOS Monterey 12.5.1 for Apple’s computers.
Apple stock is now slightly down on the NASDAQ.
4:20 p.m
However, investment legend Warren Buffett continues to believe in Apple shares despite the weak performance in 2022. The paper has long been the largest position in the portfolio of his investment holding company Berkshire Hathaway and was sold in the second quarter of 2022 even increased again.
3:31 p.m
US trading has started and Apple shares are up 0.49 percent on the NASDAQ tech exchange at 155.30. After the paper made preparations in mid-August to break the record high of 182.94 US dollars reached at the beginning of the year, it is currently a long way from it. Since the beginning of the year, Apple shares have lost around twelve percent.
2:59 p.m
The rumor mill has also been bubbling about the Apple Car for several years now. At the company’s own developer conference WWDC in early June, Apple announced, among other things, the next generation of the car interface CarPlay. Apple expert Mark Gurman sees the new CarPlay version as advertising for the company’s upcoming vehicle project. However, since the new interface will probably not be used until 2024 at the earliest, the Apple Car is not expected to come this evening.
2:36 p.m
Apple fans have been waiting for a truly groundbreaking new product for years. So far, however, the “One More Thing” has not materialized. It is questionable whether Tim Cook has a big surprise in store today – such as glasses for artificial or augmented reality. The biggest novelty in the recent past was probably the wireless headphones AirPods.
2:03 p.m
Apple fans can already order third-party cases from Amazon that are said to be compatible with the iPhone 14 Pro and iPhone 14 Pro Max. Hopefully Apple doesn’t deviate from the expected measurements.
1:34 p.m
A few hours before the start of the event, investors are already taking a first look at the US stock exchange, where pre-market prices already give an idea of how Apple shares will behave before the start of the event: Apple shares are shown in pre-market trading at the NASDAQ currently up 0.34 percent at $155.05.
1:17 p.m
Apple cleaned up its App Store in the past quarter: Around 439,000 apps were thrown out of the store as part of the App Store Improvement strategy. Reasons for this were a lack of business or data protection regulations and a too long time without updates. However, the move was not well received everywhere, with hobby developers in particular expressing criticism.
12:36 p.m
However, Apple products such as the iPhone could possibly contain more advertising in the future, because the Cupertino-based company apparently wants to push its advertising business. Not only would more advertising in the App Store be conceivable, but also ads in the maps, books and podcasts apps. In any case, Apple boss Tim Cook was recently extremely enthusiastic about the potential of the advertising platform. Apple TV+ could also follow other streaming services and possibly offer an advertising-financed subscription model in the future.
12:01 p.m
Since the keynote will take place about a week earlier this year than in previous years, the new iPhone 14 should also be available sooner. Sales of the new model could therefore give Apple’s figures for the fiscal quarter ending at the end of September a stronger boost than usual. The iPhone is still Apple’s most important product and brought in almost half of the group’s revenues in the past quarter.
11:39 a.m
As usual, Apple did not reveal in the run-up to the event which products will be presented. The expectations of Apple fans are still high: the next generation of the Apple flagship will probably be presented with the iPhone 14 and the iPhone 14 Pro. The Apple Watch Series 8 is also expected.
11:03 a.m
After the September keynote was held purely virtually for the past two years due to the corona pandemic, spectators should be able to gather again this time at the Steve Jobs Theater on the Apple campus. According to “Macworld”, numerous invitations came with a request to register for a seat in the Steve Jobs Theater. How much of the event will actually be held live is still unclear.
10:17 a.m
The motto of the Apple Keynote this year is “Far out” or in German “Next ahead”, the invitation is titled “Go for launch”. The Apple logo is also represented as a constellation on the event invitation. This could be a hint that Apple will present a satellite communication for the iPhone today. Allegedly there has been a team since the end of 2019 that is working on a corresponding function.
09:44 am
Two weeks ago, Apple officially invited to the event via Twitter and promised a “special Apple event”. Otherwise, no further tweets can be seen on the iPhone manufacturer’s Twitter channel – Apple is not expected to use the short message service for tonight either.
Go for launch. Tune in for a special #AppleEvent on September 7 at 10 am PT.
Tap the :heart: and we’ll send you a reminder on event day. pic.twitter.com/T9o7qJt72E
– Apple (@Apple) August 24, 2022
09:03 am
Today is again one of the most important days for Apple fans: The big Apple product presentation is on the agenda – this year a few days earlier than usual. The event officially begins at 7:00 p.m., the finanzen.net editorial team accompanies the presentation the latest products from Apple live as usual.
It will also be exciting for investors: Whether Apple can convince with its new product range or not should also be reflected in the price development of the Apple share.
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