The collection theme “Berlin 90”, the Mustang HW collection 2022, not only serves as an inspiration for shapes, fits and all-over looks, but also underlines the current mood of upheaval in the brand.
In the 1990s, Berlin was synonymous with a spirit of optimism and the strong urge for freedom and reorientation. In a city with a great history, everything was suddenly possible after the fall of the Wall, borders were broken and one found oneself in an intoxicating, creative and wild time.
Mustang, as the first European denim brand, has a very valuable and unique history that is no longer found in its kind today. It was important to us not to forget this foundation, this tradition, “where we come from” and to incorporate it into the collection. With a lot of passion, enthusiasm and the urge for change, we have successfully managed to escape from standstill and to create a connection between tradition and history of Mustang with the innovation required on the market.
The result is a very exciting capsule collection “Luise and Albert” dedicated to the founders of Mustang, Luise Hermann and Albert Sefranek. The capsule also skilfully combines Mustang’s heritage with our strong focus on sustainability. The entire collection is made from a fabric that is 100% a mix of organic and recycled cotton and has been manufactured under the sustainability aspect of eco-friendly wash. The selected all-over denim looks reflect the exciting trend on the market and are the highlights of the new women’s and men’s collection.
For us, the idea of sustainability and thus showing more responsibility for our product is one of the most important points of the new brand strategy. Already for the beginning of HW 2022 we are switching the first basic denim programs to 20% recycled cotton, working with fibers such as hemp and lyocell and focusing on new environmentally friendly washing methods.
In the outdoor area, we have switched the Light Weight Basics to 100% recycled materials and will continue to expand on this theme for the following collections.
Different material mixes and function in the outdoor area is always a big topic, the focus here is on water and wind-repellent upgrades, as well as filling materials based on renewable raw materials such as Dupont’s Sorona fibers, which provide weather protection down to -20 ° C guaranteed.
The tops collection is sporty casual with a wide variety of materials and prints that underline the denim character of the collection and also complete the look as great key pieces.
Suitable for the start of the cold season, we have given our basic knitwear program a beautiful new knit pattern for a soft, warm feel and a high-quality look.
