Gucci, McDonalds and Co.: These big brands are participating in the NFT trend

NFL and Bundesliga fans can look forward to NFTs

McDonald’s is celebrating the return of the McRib with NFTs

Gucci donates NFT auction proceeds

NFTs in the areas of pop culture and sports

NFTs have also long since arrived in sport. For example, the French startup Sorare offers trading cards as NFTs that show different football players from all over the world. The company has also been cooperating with the Bundesliga since October 2021, which is why fans can now also receive Bundesliga trading cards via the platform.

Football fans were recently able to receive NFTs, according to an NFL press release. Between Thanksgiving and the end of the 2021 season, fans could earn “commemorative tickets” in the form of NFTs by attending select NFL games, free of charge. But not only sports fans can look forward to NFTs. Music lovers can also enjoy the new hype investment. Since January 11, the rapper Nas, in cooperation with the company Royal, has been offering the streaming license fee for two of his songs in the form of NFTs, thanks to which the owners share in the streaming revenue. However, all available NFTs are now sold out.

McDonalds, Coca-Cola and Co.

NFTs are also popular beyond the entertainment industry. Various large, global companies are taking part in the NFT trend – including the fast-food chain McDonalds, for example. With the return of the limited edition McRib last November, the fast food restaurant issued a limited number of NFTs featuring the McRib. With the so-called MCNFT, the temporary return of the burger and its 40th anniversary should be celebrated, the company explains in a press release. However, the collection of the ten individual McRib NFTs was only possible for those who retweeted the brand’s statement. More than 21,000 people did so within a few hours and almost 93,000 by early 2022, according to Business Chief.

Another fast food chain that has jumped on the NFT bandwagon is Taco Bell. The company auctioned 25 NFT GIFs in Mar 2021. Owners also received a $500 gift card with each of the NFTs, Business Chief said. The aim of the NFT campaign was, on the one hand, to increase awareness of the company’s own brand and, on the other hand, to support a good cause. All proceeds from the auctions went to the Live Mas Scholarship, which supports the education of young people.

Aside from fast food chains, other food industry companies also offer NFTs. These include, for example, the beverage manufacturers Coca-Cola and PepsiCo. While PepsiCo gave away more than 1,800 NFTs with various themes in December, Coca-Cola released a number of NFTs in celebration of Friendship Day around July last year. The NFT auction raised a total of $575,883, which went to Special Olympics International, according to the press release.

Fashion Brand NFTs

In June last year, the Italian fashion brand Gucci auctioned off an NFT in video form, which was inspired by the Fall/Winter 2021 collection. Auction house Christies described the NFT as a mixture of “dreamy scenery and exuberant energy”. Overall, the NFT raised $25,000 from the auction, according to the auction page. All money was then donated to UNICEF USA in support of the COVAX initiative.

The sunglass brand RayBan also auctioned off an NFT last year with the motif of its own brand’s iconic aviator sunglasses. This emerges from a press release from Luxotica. The digital collector’s item was designed by the German artist Oliver Latta. It was then auctioned on OpenSea with all proceeds donated to the Italian Art Trust.

Just last November, athletic footwear and apparel company Reebok gave away a number of NFTs to its customers for free. This was to encourage the launch of new sneakers developed in partnership with musician A$AP Nast, according to a press release. The 300 distributed NFTs are said to have a total value of 260,000 US dollars, explains “CMO”.

E. Schmal/Redaktion finanzen.net

Image sources: archy13 / Shutterstock.com, phloxii / Shutterstock.com