About You launches the next personal brand. The Hamburg online retailer has teamed up with model Lorena Rae for ‘Raere’.
The first joint collection will be released on August 12 and consists of 67 pieces, About You announced on Monday. However, it is not the first collaboration between Rae, who grew up in Diepholz, Lower Saxony, and About You. The model has already stood in front of the camera for several About You campaigns and walked at the About You Fashion Week in Berlin in September.
“Lorena’s natural and positive charisma, her international experience in the fashion industry and her sense for current and future trends were a perfect match for About You right from the start – now we are intensifying our previous partnership again,” said Sofia Hagemeier, Team Lead Exclusive Cooperations at About You . “Raere captures all of Lorena’s characteristics, bringing depth, purpose and a cosmopolitan character to the pieces.”
The pieces in the collection, which are available in sizes 34 to 44, cost between 29 and 119 euros. This includes classic elements such as suits and dresses, but also more relaxed looks such as sweatshirts and jogging shorts.