In a social media strategy, engagement with its audience is essential. This element is central to meeting the objectives of brand awareness and acquisition. However, it is not always to understand and communicate with his audience. For this reason, Tony Dinh created Magic Sidebar. This extension offers many metrics on its Twitter activity, useful for increasing your engagement rate.
A complete tool to strengthen your social media strategy
Magic Sidebar is a tool that provides access to exclusive and yet essential analysis data for a social media strategy. Once the extension is installed, a well-supplied sidebar slips to the right of the social network interface.
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On the home page, it is possible to know at a glance its statistics of the day: number of tweets published, number of clicks on the profile, number of followers gained, number of likes, retweets and responses … These are all elements that allow you to measure your engagement on Twitter on a daily basis.
The dashboard also offers the possibility of creating a list of accounts in order to have their profiles at hand. This is particularly useful when you want to create engagement with one of them, especially when trying to expand your network. By clicking on the profile of one of these twittos, one obtains data on the last interactions carried out with this last.
In addition, Magic Sidebar offers many metrics that allow you to analyze the evolution of your strategy over time. With a few clicks, you can access graphs summarizing the progress of the impression rate of tweets or the click rate on their profile over the last thirty minutes, the last two hours, the last two days …
When you are running out of inspiration to tweet, Magic Sidebar offers ideas for topics to discuss so you can be continually active. At the same time, it is even possible to schedule retweets, likes or replies for automate interactions. Each programmed element can be visible from the calendar made available by the tool, allowing to have an overview of its actions.
All this data makes it possible to understand the most judicious way to communicate with and boost your audience. To access it, just download the extension. To access more features, such as the distribution of the engagement rate between followers and unknown tweeters, it is always possible to opt for one of the three paid offers.