Tech platform start-up Impactbytes helps companies meet their commitments to recently proposed EU legislation and substantiate their sustainability claims. The company also offers insights into e-commerce and connects sustainable brands with a large audience.
According to its own statements, Impactbytes is the first company in the world to offer easy access to the sustainability certificates of tens of thousands of products. It has developed an intelligent data platform that provides product-level insights for fashion brands through a single interface.
“We found that many marketplaces and platforms actually want to promote more sustainable products, but the data on the sustainability of the products and brands is simply missing. On the other hand, there are many brands that do very well when it comes to sustainability, but don’t reach a large audience. With Impactbytes we are closing this gap,” explains Impactbytes co-founder Melissa Wijngaarden.
Together with sister Marcella Wijngaarden and fellow student Noor Veenhoven, she initially founded the online marketplace Project Cece in 2017 for fair and sustainable fashion that is easily accessible. This now offers over 40,000 products from more than 200 ethical fashion houses and 400 fair trade brands. After its success in the Netherlands, the company expanded its operations to Germany and the UK.
With data against greenwashing
As a next step, the trio founded the technology platform Impactbytes, which currently works with over 200 sustainability-oriented e-commerce shops. The company creates a data feed for verified sustainable products and connects them to a large audience. Partners such as Kings of Indigo, Komodo and Swedish Stockings can then advertise their sustainable products verified by the platforms.
Impactbytes also enables print and online media companies such as magazines, bloggers and influencers to access their data via one platform to find and review products and brands. In addition, the platform offers monetization tools that allow media companies to earn commissions by promoting sustainable products and brands.
Currently, Impactbytes has launched its beta version from Berlin and is opening an investment round to further develop the product and solve the problem of product sustainability data on the internet and counteract greenwashing.