With ‘Lala Forever’, Lala Berlin has launched a recycling initiative for clothing and accessories. In the future, customers will be able to return Lala Berlin goods that are in good condition to the company via the online shop, the Berlin company announced on Tuesday.
In return, customers receive a voucher for the Lala Berlin online shop. The delivered products are cleaned, refurbished and offered again at a discounted sales price. For this purpose, the web shop was supplemented with a separate area in which the ‘Lala Forever’ pieces are offered.
The initiative was created in cooperation with the Create2Stay platform. The Danish company based in Aarhus has specialized in connecting resale shops in the e-commerce sector. Create2Stay provided the software solution for the exchange process of worn goods for Lala Berlin. In addition, all items are prepared, photographed and implemented in the online shop by Create2Stay.
With the initiative, Lala Berlin is “following the corporate vision of focusing on quality and sustainability in production and beyond.”
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