White Papers > Ecommerce > Trade Marketing Guide: 3 actions to implement to retain your resellers
In this ebook, discover 3 essential actions to put in place to create a lasting relationship with your distributors and resellers to better retain them.
By Digitaleo
French language
The past few years have been marked by a change in the relationship between suppliers and distributors to move more towards a partnership relationship. It is essential for brands to put this collaboration at the center of their strategy in order to retain their resellers and increase their turnover.
business.
This book is primarily intended for trade marketing managers, trades related to reseller or distributor relations, marketing and more generally anyone interested in the distribution sector.
In this white paper, we highlight 3 important actions to retain your resellers:
- Support and train your distributors
- Work in collaboration with your teams
- Provide effective tools
Also discover advice to achieve your business objectives through concrete customer cases. In particular the case of Zeiss, which multiplied orders from its distributors by 3.5. We also explain how to help your resellers to be present on all communication channels as well as how to differentiate yourself from your competitors.
Finally, a summary of the 3 good practices to adopt to retain your resellers to perfection, enough to increase your objectives. Are you ready to take up this challenge?
Happy reading ?