New concept with new talents in a new area: Peek & Cloppenburg is presenting an exclusive collection by and with Alex Mariah Peter at its own pop-up in Berlin.*
P&C launches the first so-called “Talent Collection” with model and content creator Alex Mariah Peter*.
For this, Alex accompanied the design process from the first sketch to the final collection and incorporated her individual requirements.
As a result, there are already online and at the end of this week also in over 20 selected P&C stores in Germany,
eleven clean, minimalist and timeless AMP x P&C pieces in the Netherlands, Austria and Switzerland. At the exclusive launch event in the P&C Weltstadthaus in Berlin am Tauentzien last Friday, the model presented her collection to her guests on her own pop-up area.
30 square meters with goods and video content by Alex Mariah Peter are an eye-catcher for the target group in the boutique for a new store experience and an attractive platform for the talents in addition to their online presence.
Purist in-store tools and two illuminated mannequin cubes can be combined individually.
The focus of the presentation is the 2.5 meter high 98′ screen with CMS connection for an extensive campaign playout.
Further exclusive collections with well-known talents for P&C are planned for the autumn.