Leineweber GmbH from Herford, owner of the Brax fashion brand, is launching a new premium modern casual brand for women under the name PNTS. The focus is on pants, the philosophy of the brand should stand for optimism, passion and authenticity. The label will initially start in the DACH market.
PNTS makes “casual and modern pants for every day, for every adventure and for every individual character,” says the press release. The conscious decision to concentrate on a specialist collection with a consistent casual focus closes a gap in the modern premium segment, the company continues. Spring/Summer 2023 ordering will begin in July. Afterwards there will be a pre- and a main-collection.
The first collection includes 70 options, denims and non-denims. It is based on six basic fits from skinny to tapered, straight and modern relaxed shapes. In addition to a range of different washes and colors, the pants have other details such as destroyed, cut-outs, zippers, patches or workwear elements.
When it comes to materials, the brand relies on organic or recycled fabrics and ingredients, as well as resource-saving finishing. The price ranges between 139 and 199 euros. “Short distances, close and trusting cooperation, both within the team and with dealers and suppliers, are our top priority. We can only be successful in the long term if we go hand in hand,” says PNTS Director Isabel Beckmann. The collection will be on display for the first time at the Premium in Berlin.