V.ento in the stern and sails offshore. Giorgio Armani is the new Title Sponsor of the 15th edition of the YCCS Superyacht Regatta in Porto Cervo. Expect from May 31 to June 4 competition days, events and shopping. The brand opens the doors of its universe through the pop up of the Yacht Club Costa Smeralda, the new corner in the Cala di Volpe hotel and the boutique overlooking the iconic Porto Cervo promenade. Sea, fashion and sailing: this summer we sail wearing Armani.
That special bond between the brand and the sea
The passion of Giorgio Armani, and more generally of the brand, with respect to the world of sailing is nothing new. The designer has in fact compared the design of a luxury suit to that of a yacht several times, underlining attention to detail that both require. Last year had collaborated with The Italian Sea Group at the creation of a special motor yacht, subsequently investing in the specialized company of which Tecnomar and Admiral belong. Also for this, participation in the Yccs superyacht regatta is not surprising, on the contrary, it allows the brand to explore and introduce its customers to an unprecedented aspect of the maison’s heritage.
Giorgio Armani Yccs superyacht regatta.
Giorgio Armani Mare: the new collection
On the occasion of the Giorgio Armani Superyacht Regatta, where eighteen boats will participate including superyachts and multihulls, it will also be possible dive into the new Giorgio Armani Mare men’s and women’s collection. Enriched by a special selection of men’s clothing and accessories related to the world of sailing, it boasts innovative designs and proposals in step with trends.
A look from the Giorgio Armani Mare collection.
From fresh linen suitsto soft silk trousers, up to the more classic beachwear and accessories. Including the costumein monogram pattern, the beach bag in colorful rigid rings and earrings and necklaces that recall the colors of the abyss.
The pop up special in Sardinia
Imagined for distant and exotic locations, as well as for the hot but glamorous summers in the city, the Mare collection is fun and at the same time classy. As only Giorgio Armani can do. Already available in stores of Milan, Venice, St. Tropez, Cannes, is the undisputed protagonist in the new corner in the Cala di Volpe hotel as in boutique overlooking the iconic Porto Cervo Promenade. Is in the brand new pop up of the Yacht Club Costa Smeralda, furnished and branded for the occasion. With a pale blue palm print that covers the floor and walls and nautical details scattered around the store, it will seem like you are shopping underwater.
The Costa Smeralda Yacht Club.
The Milanese fashion brand, Italian pride, once again confirms itself much more than clothes and accessories. The Giorgio Armani world is vast and deep, just like the ocean that inspires it.
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