A website’s landing pages are intended to help meet specific goals, such as increasing sales or generating leads. To achieve them, these pages must be well constructed and inspire visitors to take action. This operation can quickly seem complex when you have little knowledge of web design or design. tools like Marcom Robot come to solve this problem. The platform makes it possible to easily design drag and drop landing pages.
A complete and intuitive platform
With Marcom Robot, you don’t need to be a savvy web designer to design landing pages. From the tool, you must choose one of the proposed templates. There are several, for example for the presentation of a SaaS product or a product launch. Nevertheless, it is possible to create your landing pages from A to Z if you want to have a rendering that fully meets your needs. On the platform, you can add text, in particular to present your services, add photos or videos to introduce your company and its products, or even put Call-To-Action buttons. From formats to colors and layout, everything is completely editable by dragging and dropping the elements.
Thanks to Pulse, TikTok wants to do 50/50 with the biggest creators
It is possible to choose one of the templates to save time during the design. Pictured: Marcom Robot.
The tool makes it possible to launch a test in a few clicks. Pictured: Marcom Robot.
To create a coherent site, it is necessary to design landing pages using the same visual codes. From the “Preset” tab, you can access the color references used on the pages created previously, as well as the typefaces chosen for the titles, subtitles and body text. This avoids re-selecting the criteria as soon as you start creating a new page.
Once you’ve finished, Marcom Robot offers to test the effectiveness of its design and the ergonomics of its pages on different media: desktop and mobile. This is an essential step to ensure that each element is working properly and to identify any design issues. The A/B Testing feature also comes in handy for this. From the platform, all you have to do is insert the URLs of the pages you want to try and enter the duration of the test. This allows you to know the effectiveness of its pages in terms of conversion.
Marcom Robot is also equipped with analytical functionalities. These allow you to know the number of visitors, which country they come from, the number of views on a page, conversion… Every important metric is there. Some are presented in the form of graphs for more visibility.
On the AppSumo marketplace, the tool is exceptionally offered at a price of 79 dollars for life instead of 1188 dollars. This license allows ten people from the same team to use Marcom Robot. You will have to opt for one of the other two offers to have more access.
Siècle Digital’s editorial staff presents the most interesting free, freemium or paid tools for professionals every day. Some web products sometimes benefit from strong reductions linked to temporary deals that we select when the software seems interesting to us. As in the present case, some content is not sponsored but contains an affiliate link.