C.there are few things that better frame the Italian spirit (especially abroad) than “Gommino ”Tod’s and Chiara Ferragni. Two worlds apparently so distant, yet so close. Two icons, no doubt. Two well-defined styles. Two status symbols.
This is why the birth of a special partnership which from Chiara’s world involves her entire family of origin does not clash at all today. To fit the shoes of the Tod’s tradition. It is a communication project aimed at celebrating shared ethical and aesthetic values: the sense of family and empathy. Here are all the details.
Tod’s and Chiara Ferragni: the collab
A bucolic and relaxed setting in a distinctly Italian villa on Lake Como, that is Chiara Ferragni’s favorite place in the world, where she often takes refuge with her family to decompress. Mother Marina Di Guardo and sisters Valentina and Francesca following. And then, a riot of objects that go beyond fashion and age, timeless and always contemporary. Starting with two Tod’s pieces in numerous chromatic variables, in which tradition and modernity find the right balance: the “Gommino” and the Bow bag.
Chiara Ferragni and her family, her mother Marina and her sisters Valentina and Francesca are, together, the protagonists of Tod’s Generations.
It is through a story that documents private moments, gestures and encounters, in the daily life of two generations of women, that the campaign is translated. Because the purpose of Tod’s Generations is just that: expressing the characters of belonging to the Italian culture and heritage. With an emphasis in particular on family values. The “Gommino” then becomes the fil-rouge of the narrative: an element intrinsically linked to the life of the protagonists and handed down from generation to generation.
A family story
A shared family story, both for Chiara Ferragni and Tod’s. «Chiara and her family, her mother Marina and her sisters Valentina and Francesca are, together, protagonists of the campaign and perfectly translate these fundamental values of the Italian lifestyle for the new generations in the world». So they explain from the Italian maison.
“The rubber is one of the icons of Italian taste, I remember it from my childhood and I like the idea that it is a timeless classic to be handed down from generation to generation”. So commented Chiara Ferragni who with Tod’s has also decided to do good. The campaign, in fact, will foresee a donation to “Fairy Children “a non-profit organization that supports education for families with autistic children or with other disabilities. Good job, everyone!
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