what impact for social networks with the arrival of the metaverse?

The announcements of Meta in the fall of 2021 and the blatant acceleration of the deployment of the metaverse around the world raise many questions for social media professionals. We can indeed wonder how social networks will survive Web 3.0 and if they are able to survive in the face of the major changes announced. They will have to reinvent themselves and offer gateways to new virtual worlds. This webinar on April 27 at 11:30 a.m. is offered by Agorapulse, the leading tool in France for managing social networks.

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The inevitable evolution of social networks with the metaverse

During this live, Agorapulse receives Timothée Semelin. A long-time digital director at Rosewood Hotel Group, his life changed when he discovered the metaverse. In August 2021, when he first bought an NFT, everything changed. After several months of work and research on the subject, he decided to specialize in the subject and set up his company WEBTROIS in Hong Kong to educate on the subject of NFTs. He is therefore very well placed to talk about the evolution of the web, and more specifically of social networks, with the arrival of the metaverse.

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During this webinar on April 27, Pierre Seillier, Head of Marketing France at Agorapulse, and Timothée Semelin will review the evolution of the metaverse in recent months. Here is the detailed program that awaits you:

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  • Why such a craze around NFTs?
  • The future of the metaverse and the upheavals that come with it
  • Can the metaverse replace social networks?
  • Which French brands are the most committed to the subject?
  • Social networks prepare their transformation towards a more virtual future

What impact will these upheavals have for social media professionals?

In recent months, some brands have been buying virtual land. We think of the French consumer giant, Carrefour, which chose The Sandbox to experiment and understand the evolutions of retail and consumption to come. Mention is made in particular of the possible opening of a virtual supermarket and the sale of certified virtual products in the form of NFT. Lego and Epic Games have recently joined forces to build a metaverse dedicated to children… In short, there is a real enthusiasm around this trend and this webinar organized by Agorapulse is an opportunity to learn more.

The two experts will also try to project themselves in a few years to imagine the place that the metaverse will occupy in our lives in a few years: a 100% virtual educational path in the metaverse? The possibility of consuming or having fun virtually. In short, by participating in this webinar, Agorapulse offers you to draw the outlines of the metaverse and take advantage of some advice intended for social media managers, to prepare for major changes.

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