Juve, with Bologna the fourth jersey: born from the street art of Kobra

After the previews of the past few days, on the eve of the match against Bologna, the official Juventus fourth season shirt arrived, which will be worn only for the match against Bologna, and for the women’s cup in the Italian Cup against Milan on May 1st. Taking up the yellow and blue, the colors of the city of Turin, already present with other geometries in this season’s third jersey, the technical sponsor Adidas has reinterpreted them starting from a collaboration with the Brazilian street artist Eduardo Kobra, who a few weeks ago at San Paolo has created a mural dedicated to the local Juventus Academy.

How it was born

–

“A masterpiece, his, which through the smile of two children wanted to tell the values ​​of education, union and inclusion of football – says the club statement -, which Kobra, who has always been very attentive to social issues, loves to represent through the use of geometric shapes and colors. Those same colors that literally paint the Fourth Kit “. Which was produced with recycled material, putting sustainability at the heart of the project.

“Once again Juventus and adidas innovate, with an exceptional project that breaks the mold and goes beyond the classic model of collaboration – the words of Giorgio Ricci, Juventus Chief Revenue Officer of the Club – Together with our partner adidas, we have embraced the ideas visionaries by Eduardo Kobra, with this surprising and colorful world kit “.