As fans of the Grand Theft Auto franchise eagerly anticipate another trailer for GTA 6, market research firm Newzoo has released forecasts regarding the revenue GTA 6 could generate during its first week of sales. These new projections contradict some other overly optimistic estimates in the gaming community.
GTA 6 Expected to Generate Over $5 Billion
The industry analysis site Newzoo published a data analysis paper concerning the upcoming release of GTA 6. Based on its database, the company estimates that pre-orders for GTA 6 in the United States and five major European video game markets — Germany, the UK, France, Italy, and Spain — have so far yielded approximately $180 million.
Based on these pre-order numbers, Newzoo anticipates that GTA 6 could generate between $3.3 billion and $5.2 billion in its first week of sales, starting November 19. These forecasts are not set in stone but are predicated on the assumption that seven out of ten purchasers of GTA 5 in these regions will again buy GTA 6.
Historical Context and Market Impact
Newzoo’s estimates are considered well-founded because they rely on current pre-order figures from these six markets. The Grand Theft Auto franchise is one of the most recognizable and successful game series globally, making it possible to predict sales figures for new installments based on historical data. For instance, its predecessor, GTA 5, made approximately $1 billion in just three days following its 2013 release. Thus, the projected $5 billion for GTA 6 appears plausible when viewed through this lens.
Furthermore, Newzoo’s paper addresses other forecasts suggesting that GTA 6 may have already made over $1 billion during its pre-order phase. However, Newzoo deems this assumption unrealistic, noting that no game has reached such a volume solely through pre-orders. Nevertheless, with an estimated revenue of up to $5.2 billion in the first week, GTA 6 would exceed all expectations and rank among the most successful pre-order campaigns in history.
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Source: Newzoo
