Stand: 05.07.2026 06:27 Uhr
Colorful parties and crowded streets in Hamburg: Despite the rainy weather, around 200,000 people celebrated at the 28th Schlagermove on Saturday.
Under rain-soaked skies, the vibrant spirit of Schlager music took over Hamburg as around 200,000 enthusiastic fans gathered for the 28th Schlagermove. This annual festival is a grand celebration of all things Schlager, showcasing colorful costumes, joyous music, and a sense of community that draws people of all ages.
Highlights from the Parade
Approximately 50 trucks adorned with bright balloons and floral decorations rolled out from Heiligengeistfeld, filled to the brim with colorfully dressed Schlager fans. The parade made its way through iconic locations such as the Reeperbahn, Hafenstraße, and Millerntorplatz, before returning to Heiligengeistfeld. The atmosphere was electrified by live performances from well-known Schlager artists including Karl König, Peter Sebastian, Rosanna Rocci, and Peter Orloff, while attendees danced and sang along in high spirits.
After-Move Party at Docks
This year brought a new twist to the Schlagermove experience. Organizer Axel Annich announced that the party area was relocated from traditional tents to the trucks themselves, allowing festivities to continue even after the parade. The official “Schlagermove Aftermove Party” at Docks on Reeperbahn featured performances from DJ Vossi and The Real DJ Maikel starting at 6 PM. Additionally, a pre-party event called “Schlagermove in Concert Open Air” took place on Friday, featuring several Schlager stars to kick off the weekend’s festivities.
Traffic Impacts in St. Pauli
Due to the parade, many streets in the St. Pauli district were closed. The police advised attendees of a concert by Schlager-pop sensation Helene Fischer at the Volksparkstadion that evening to use public transport and allow extra time for travel. This foresight helped minimize congestion in the area.
Sanitation Measures
To address hygiene concerns, event organizers set up approximately 500 portable toilets along the parade route, including special facilities for men and women, staffed with cleaning personnel. Attendees were encouraged to utilize these and the restrooms available in local pubs and venues, effectively reducing the chances of unsanitary conditions.
Safety Protocols
With the safety of participants in mind, around 300 medical personnel were positioned along the route and at Heiligengeistfeld. Additionally, playgrounds in the area were monitored by security staff. For those needing assistance, a discreet code phrase, “Habt ihr Softeis?” (Do you have soft ice cream?) was established, allowing individuals to ask for help without drawing attention.
Inclusivity Efforts
This year also highlighted important inclusivity initiatives, with a dedicated “Wheelchair Truck” for those with mobility challenges. This initiative, organized by a charity supporting children with injuries and the German Muscular Dystrophy Association, emphasizes the event’s commitment to ensuring that everyone can participate and enjoy the festivities.
According to city officials, the Schlagermove in Hamburg is among the largest Schlager events in Germany, attracting around 300,000 visitors last year alone. The enduring popularity of this festive occasion showcases its significance as a cultural cornerstone, blending music, unity, and vibrant celebration.
