Stars
Will Ferrell embodies golfer Lonnie “The Hawk” Hawkins in a Netflix series.
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In a remarkable turn of events, Will Ferrell has posed for Kim Kardashian’s men’s underwear line, Skims, channeling his newest character, the aging golfer Lonnie “The Hawk” Hawkins, from his upcoming Netflix series. The promotional campaign not only showcases the Skims collection but also serves to introduce audiences to “The Hawk,” set to debut on July 16.
Stepping into the Role of a Golf Icon
In this campaign, Ferrell fully embodies the essence of an ex-golf star attempting to revive his past glory. He dons a white visor hat emblazoned with “Hawk,” complemented by a puka shell necklace, which evokes the early 2000s—an era when Lonnie Hawkins was at the peak of his career. Ferrell’s outfit is playfully minimal, featuring only underwear and sometimes a white tank top, alongside various golf paraphernalia.
One captivating image shows Ferrell wielding a golf club over his shoulder, while another captures him with a serious expression beside a golf ball and club. The campaign also features a fun shot of him squeezing a blue sports drink from a bottle, maintaining a light-hearted tone that aligns perfectly with Ferrell’s comedic background.
A Playfully Self-Aware Ad Campaign
Accompanying the photo series is a humorous video where Ferrell, dressed in just his underwear, socks, and sneakers, swings at a golf ball. A voiceover hints at the show’s narrative, stating, “His body says: retirement” as his underwear advocates for “one more round.” The caption humorously teases that the “legendary golfer” is back for another round—this time in Skims.
Coinciding with the campaign, Kim Kardashian herself introduced Ferrell in a recent Instagram video, offering him tips on achieving the perfect selfie, complete with pointers on chin positioning and finding his best side.
This playful banter and inventive advertising strategy have led to enthusiastic responses from fans and celebrities alike on social media, including praise from notable figures such as Naomi Watts and Heidi Klum.
The Story Behind “The Hawk”
The comedy series “The Hawk” revolves around Lonnie Hawkins, touted as the best golfer of 2004, as he attempts a comeback during the twilight of his career. While his body tells him it’s time to retire, his ambition refuses to let go, exacerbated by the skepticism of his ex-wife and son, who doubt his potential for success. Hawkins remains convinced that he’s just one swing away from achieving the greatest comeback in golf—with only one major title needed for the Grand Slam.
Alongside Ferrell, the series features familiar names such as Molly Shannon, Jimmy Tatro, and Luke Wilson, among others. “The Hawk” will be available for streaming on Netflix starting July 16, tantalizing viewers with its comedic premise and Ferrell’s unique portrayal of an endearing, yet misguided, character in sports history.
© spot on news
