Founded in 2016 in Brazil, OAKBERRY was born with a clear mission: to offer fast food made with real ingredients, prioritizing quality, traceability and well-being. In less than a decade, the brand achieved extraordinary expansion and today is present in more than 50 countriesbecoming one of the fastest growing açaí chains worldwide. Its landing in Argentina occurred less than a year ago and it already has 5 operational stores located in the Autonomous City of Buenos Aires, distributed between Palermo, Recoleta and Las Cañitas.
More than a brand, OAKBERRY is defined as a lifestyle. Its proposal combines practicality and nutrition, with a product whose raw material comes from its own production chain. Unlike many alternatives on the market, the company fully controls the process, from fruit production to the final product, guaranteeing an açaí made exclusively from a single fruit: Amazonian açaí.
“Today we see how more and more brands are trying to get closer to the category, a clear sign of the growing interest of consumers in healthier eating options. At OAKBERRY we remain focused on our mission: to bring a truly healthy and high-quality alternative, which combines well-being, flavor and convenience, always maintaining the authenticity and essence that have made us the most recognized açaí brand in the world,” he points out. Krystel Kroghbrand marketing manager.
Its global growth is also reflected in high-performance sports. OAKBERRY is official sponsor of the Formula 1 team BWT Alpine Formula One Teamteam in which the Argentine pilot competes Franco Colapinto. The young runner has been seen on several occasions consuming OAKBERRY açaí and wears the brand logo on the traditional blue clothing of the French team, an association that reinforces the values of energy, well-being and performance that identify the company.
In this context of growth, the brand recently held an exclusive meeting that brought together entertainment leaders, influencers and content creators. The day was hosted by Lizard and Fabricio Checkand featured the participation of Mia Martínez, Diego Vidal, Azucena Cudou, Constanza Chismenian, Malena Marocchi, Lina Cameli, Serena Romanini, Cande Capobianco, Tobías Pulido, Miranda Varan, Alexia Bledel, Trinidad Santurio, Ana Lawson, Francisca Ezcurra, Luciana Pitton and Diego Real, among other guests.
The event represented a new opportunity to bring the OAKBERRY universe closer to consumers and new clients, reinforcing the brand’s positioning as a global reference in well-being, conscious eating and healthy habits.
Looking to the future, the company has clear objectives: to consolidate its presence in the main Argentine cities and achieve, in the medium term, a network of up to 100 stores throughout the country. “The strategy contemplates new openings, strategic alliances and marketing actions that continue to bring the OAKBERRY experience closer to an increasingly wider audience,” he declared. Gabriel Meredigbrand manager for Argentina and Uruguay.
With a global identity, an integrated production chain and a proposal that combines health, quality and convenience, OAKBERRY It is projected as one of the protagonists of the healthy eating segment in Argentina.
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