Free visits, digital health and new languages to promote an increasingly inclusive health culture
The fourth edition of the Vittoria for Women Tour begins, the traveling trip created by Vittoria Assicurazioni to raise awareness about the prevention of oncological diseases in women. The “starting whistle” will be on Saturday 27 June at the Spiaggia Libera Viale Alcide de Gasperi in Taormina and will see the tour continue for five stages which will bring the theme of prevention directly to the beaches throughout Italy.
where and how
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Accompanied by the claim “female prevention is our goal”, the five stages are deliberately developed in a deliberately informal context and in close contact with people, with the aim of strengthening their awareness and making it part of a daily culture of care and responsibility towards themselves and their loved ones. At each stop there will be the new VittoriaBus, the itinerant information and prevention center used as a medical room. Thanks to the support of LILT doctors active in the areas involved, it will be possible to carry out free breast examinations, receive advice based on age and personal risk, and obtain concrete help on how and where to move after any indication of assessment received at the end of the visit. Furthermore, for the entire duration of the initiative, a fundraiser will be promoted which will support the visits and tests offered by LILT on the occasion of the Pink Ribbon campaign in October, dedicated to the prevention of breast cancer.
the partners
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This year too, Vittoria Assicurazioni confirms its support for the women’s rugby movement, allocating a dedicated contribution to guarantee the participation of at least three women’s teams in each of the five stages of the Italian Beach Rugby Trophy which hosts the Tour. Finally, all events will see the involvement and direct participation of the relevant Vittoria Assicurazioni agencies in the area.
the numbers
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During the first three editions, the Vittoria for Women Tour recorded 4,270 visits made and 211 cases directed towards further investigation. Numbers that testify to the effectiveness of a project capable of taking prevention outside of traditional contexts and bringing more and more women closer to the culture of periodic checks. In this journey for prevention, the 2026 edition further expands its scope, including two new initiatives dedicated to shared health and well-being. Participants will be able to test on site an innovative Digital Health solution developed by Come Stai, part of Vittoria Servizi, the Vittoria Assicurazioni company that expands its offering with high-value services for the Customer thanks to complete and integrated ecosystems. The application allows you to monitor the most important vital parameters and receive the results of the check up directly on your smartphone.
involvement
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During the Tour, the team will involve the public with activities dedicated to raising awareness on health and prevention issues, creating a bridge between digital communication and local experience. A collaboration that will further amplify the Tour’s message through creative, original and engaging ways. Among the novelties of the fourth edition is the collaboration with a young group of doctors and health experts: Heimi Salute e Prevenzione, a social cooperative society active in medical-scientific dissemination and known on social media for its informative approach. With a community that exceeds one million followers on Instagram, Heimi stands out for its ability to talk about medicine and correct lifestyles with an accessible, immediate language close to the younger generations.
THE STAGES OF THE VITTORIA FOR WOMEN TOUR 2026
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On the Vittoria for Women Tour weekends, health will be combined with moments of sport, entertainment and music. The summer hits will accompany adults and children who, supported by experts and players, will be able to discover the techniques of rugby and the values that distinguish it, living an engaging experience characterized by sharing and team play. Here are the dates:
- 27-28/06 Taormina, Free Beach Viale Alcide de Gasperi 61 – Sicily
- 04-05/07 Pescara, Stadio del Mare – Abruzzo
- 11-12/07 San Felice Circeo, Bora Bora Beach Club – Lazio
- 18-19/07 Alpago, Beach Arena – Veneto
- 25-26/07 San Benedetto del Tronto, Beach Arena – Marche
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