The Blue Seven FS27 collection combines modern, trend-conscious styles with high everyday suitability – tailored to all age groups from newborns to teens. The focus is on high-quality materials, comfortable fits, harmonious color schemes and versatile combinability.
Newborn presents lovingly designed themes for girls (Strawberry, Flowers), boys (Africa, Whale) and unisex (Balloon, Giraffe) – with soft colors, soft qualities and practical details for the first months of life.
Mini Kids Girls delights with five playful themes – including the maritime Ocean Love, the trendy Capybara Love and the floral Flower Dream – complemented by versatile essentials and summery woven dresses.
Mini Kids Boys scores with summery series such as By the Sea, Beach Day and Cactus Vibes as well as the adventurous Safari Tours and the humorous Capybara Fun, rounded off by a festive line and timeless essentials.
Kids Girls offers a wide selection from the magical Unicorn series to the playful Seashells and Horsesund Love – plus swimwear with unicorn and mermaid motifs as well as UV protection styles.
Kids Boys covers all facets from maritime (Sea Adventure) to urban-sporty (Skate All Day) to adventurous (Wild West, Dino, Vehicles) – complemented by Soccer, Monster, Festive and a summery swimwear collection.
Teens Girls impresses with four harmonious groups: the urban Urban Splash, the feminine Aesthetic Life, the maritime Golden Coast and the romantic Blush Garden, rounded off by a sporty Mix & Match group.
Teens Boys focuses on strong statements, casual street style and summer beach vibes with Unstoppable, Moving Forward, Rise Above and Summer Vibes – plus a sweat program and eye-catching swim shorts collection.