GNW News: Hi*Ball Energy conquers the UK and becomes a pioneer of the new "Clean energy"-Trends

^Recharge your batteries with Hi*Ball Sparkling Energy Water: The innovative one

Energy drink combines natural caffeine and functional ingredients

full of flavor – no sugar, no calories and no compromises.

Hi*Ball Makes Barcode Festival Debut Ahead of Nationwide Rollout

Great Britain

LONDON, June 18, 2026 (GLOBE NEWSWIRE) — Hi*Ball Energy, the brand for

Sparkling Energy Water from Tilray Brands, Inc.

(https://www.tilray.com/) (NASDAQ: TLRY; TSX: TLRY), which has no sugar, calories

or artificial sweeteners provide an invigorating effect, celebrate yours

official market launch in Great Britain.

Hi*Ball is available now via Amazon UK

(https://www.amazon.co.uk/stores/page/CD93FC0E-8283-49A6-B3DC-

84FAF9ABFC81) and www.BrewDog.com (https://brewdog.com/pages/hiball-sparkling-

energy-water) is available and offers a refreshing alternative to

conventional energy drinks and coffee. Each 330ml can contains

carbonated water, 100 mg natural caffeine(1), B vitamins (B3, B5,

B6 and B12), guarana and ginseng and provides functional energy for you

active everyday life – without sugar, calories or artificial sweeteners.

Consumers today expect more from soft drinks than just plain ones

Hydration. Accordingly, functional drinks and energy drinks are gaining

Products continue to gain importance, while health aspects in purchasing decisions

increasingly make the difference. With this in mind, what counts?Functional

“Energy drinks” and “functional water” are among the most dynamic growth segments in the world

British soft drinks market. At the same time there are more than one

A third of British energy drink consumers believe that traditional

Products with too much sugar, too many calories or too many artificial ingredients

included(2). Accordingly, the demand for more natural drinks is increasing

Ingredients and additional functional benefits.

This is exactly where Hi*Ball comes in and meets the requirements of a new generation

of energy drink consumers. Whether on the way to work, during training

Afternoon, during a demanding day at work or on the go – Hi*Ball

is a lightweight, modern energy source that integrates seamlessly into an active

lifestyle. The product was specifically designed to meet this growing demand

developed and provides a refreshing and functional energy kick. 78%

of energy drink consumers feel natural ingredients

addressed, and 43% say they see Hi*Ball as a more conscious alternative

wanting to try conventional energy drinks(3). This opens the

Launch in the UK attractive opportunities, the segment

to further develop and open up new consumption occasions.

Rajnish Ohri, President, International at Tilray Brands, explains:?The

Hi*Ball’s launch in the UK is much more than just another

Market entry – it is an example of the development of the whole

energy drink segment. Consumers are increasingly turning away from traditional ones

Energy drinks and look for products that offer refreshment, functionality and

Combining comfort in a contemporary, more transparent format. With Hi*Ball

We are actively shaping the next generation of energy drinks and creating new ones

Benchmarks for what consumers can expect from this category. While

As we continue to expand our presence in British retail, our teams are working

is already working on the next steps to expand the brand into other areas

European countries, the Middle East, Africa and the Asian

Pacific region.”

The entire range and the recommended retail price (available via

Amazon and BrewDog.com):

* Hi*Ball Peach 330ml single can, RRP £1.90 (pack of 12)

* Hi*Ball Wild Berry 330ml single can RRP £1.90 (pack of 12)

* Hi*Ball Lemon Lime 330ml single can RRP £1.90 (pack of 12)

* Hi*Ball Vanilla 330ml single can RRP £1.90 (pack of 12)

Hi*Ball is celebrating its UK launch on July 2nd

Debut at the Barcode Festival, where thousands of professionals from the fields

Retail, grocery, convenience stores and FMCG the opportunity

will have the brand up close through tastings and interactive experiences

to get to know. Current information about Hi*Ball UK can be found on Instagram

at Drinkhiball_UK (https://www.instagram.com/drinkhiball_uk/) as well

at https://www.drinkhiball.co.uk/.

About Hi*Ball Energy

Hi*Ball Energy is a brand of sparkling energy water made with high quality

Ingredients provide a natural energy kick. Every can contains natural

Caffeine, guarana, ginseng and B vitamins and is completely free at the same time

of sugar, calories, artificial sweeteners and preservatives. With

With a selection of fruity flavors, Hi*Ball offers the ideal one

Combination of energy and refreshment for active and health-conscious people

Consumers of today.

About Tilray Brands

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY) is a global

leading lifestyle and consumer goods company with offices in

Canada, the United States, Europe, Australia and Latin America, which is considered

transformative force at the intersection of cannabis, beverages, wellness and

Entertainment improves lives through moments of connection. Tilray has it

is committed to becoming a leading premium lifestyle company with a

A variety of brands and innovative products that bring joy and

create unforgettable experiences. Tilray’s unparalleled platform

supports over 40 brands in over 20 countries and includes, among others

wide range of cannabis products, hemp-based foods as well

craft drinks.

Learn more about how we live life through moments of connection

improve, see Tilray.com

(https://www.globenewswire.com/Tracker?data=gQpoYnSc6czRbTa8YfWobCo065DPlXnxYDsl

yR-OSbQWaD6ZCw_xbq8dGHa4xcEn4rUFRXzBV2g0ePSP3btN6Q==) and follow @Tilray on

all social platforms.

Forward-Looking Statements

Certain statements in this release that are not historical

Facts are provided in accordance with Canadian securities laws and in accordance with

of Section 27A of the Securities Act of 1933, as amended, and

Section 21E of the Securities Exchange Act of 1934, as amended

constitutes forward-looking information or forward-looking statements (collectively

“Forward-looking statements”) are exempt from the “safe harbor” provisions herein

Sections and other applicable laws. Forward-looking

Statements can be made using terms such as “forecast”, “future”, “should”,

?could”,?enable”,?potentially”,?consider”,?believe”,?anticipate”,

“estimate”,?plan”,?expect”,?intend”,?could”,?predict”,

“will”, “would” as well as the negatives of these terms or similar expressions

recognize, although not all forward-looking statements are these

contain identifying terms. Certain material factors, estimates,

Goals, forecasts or assumptions were used to achieve the goals in the

conclusions contained in this communication regarding forward-looking statements

to pull. Forward-looking statements include statements about our

Intentions, beliefs, forecasts, prospects, analyzes or current

Expectations. Many factors could cause the actual

Results, achievements or successes differ significantly from the future-oriented

Statements differ. Other risks and uncertainties facing the company

are not currently known or which the company considers to be immaterial,

could also cause actual results or events

differ materially from those contained in the forward-looking statements contained herein

statements are expressed. A more detailed discussion of these

Risks and other factors can be found in the most recently submitted

Tilray’s annual information form and in its annual report on Form 10-K

(and other periodic reports filed with the SEC) by Tilray, which

filed with the SEC and available on EDGAR. The ones in this

Forward-looking statements contained in this communication are made as of the date hereof

this communication. The company assumes no obligation to do so

publicly update any forward-looking statements to reflect new ones

information, later events or other circumstances

unless applicable securities laws require otherwise.

Press contacts at Tilray Brand:

media

[email protected]

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CnRRzMRUJ8qaqndESiva7SgicXpyr19R5dNdSjwIV_TpMtdy1euBch5BXEIcEVpJmHWdl44=)

Investor relations

[email protected]

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YoqAKT6N6RRa0GFw216lxiPdJdkLvUjT_80fXB2TlHbEctHYVTbcoui-_OPG5fTRh6-UDT4=)

A photo accompanying this announcement is available

at https://www.globenewswire.com/NewsRoom/AttachmentNg/42e6bdaa-3a20-498e-

ab74-a838ab27bd4e

________________________________

(1 )(High caffeine content. Not recommended for children, pregnant women or

breastfeeding women (32 mg/100 ml))

(2) (Quantitative consumer survey of UK energy drink consumers,

conducted by Focal Data, October 2025 (n = 1,382))

(3) (Quantitative consumer survey of UK energy drink consumers,

conducted by Focal Data, October 2025 (n = 1,382))

°