The toy manufacturer tonies is confident after the successful launch of the “Toniebox 2”.
Sales are expected to double to more than 1.4 billion euros by 2030, as the company announced on Thursday at a capital market day. The group wants to continue to grow, especially in existing markets. Contributions should also come from the global expansion of the business and new generations of devices.
The company also wants to further increase profitability: the margin of adjusted earnings before interest, taxes, depreciation and amortization (calculated Ebitda) should improve to 16 to 18 percent in the medium term. The news was well received by investors.
A trader spoke of ambitious but realistic new medium-term goals for a company that has recently attracted great interest from investors.
The company has also set ambitious medium-term goals for Oliver Wojahn from MWB Research. These underlined the potential of its global platform model, which is evolving from a toy business heavily focused on the DACH region into a scalable, international audio ecosystem. Growth should be driven primarily from unused market potential, especially in the huge US market.
Tonies wants to be represented in all important regions of the world by 2030. In 2027, the management around CEO Tobias Wann is aiming for at least two more market entries. In addition to North America, tonies’ largest market, the Germany, Austria and Switzerland region (DACH region) has been one of the most important growth regions to date.
As announced in mid-April, the group is targeting currency-adjusted sales of more than 760 million euros for 2026 with an adjusted operating margin of between nine and eleven percent. In 2025, revenues of 630 million euros were achieved. The operating margin was 8.6 percent.
tonies rally continues thanks to medium-term targets – multi-year high
Tonies shares continued their recent upward trend on Thursday following new medium-term targets. While a week ago they were still below 11 euros, away from the multi-year high, they have now pushed this up to over the 13 euro mark. At 12.48 euros, the daily profits in XETRA trading then fell again to less than one percent.
Expert Sinan Doganli from Oddo BHF believes the path to sustainable growth and higher profitability is credible. Another stockbroker spoke of the ambitious but realistic medium-term goals of a company that has recently attracted greater interest from investors. This is reflected in the fact that the shares have increased their price by up to a quarter within just over a week.
Expert Oliver Wojahn from the analysis company MWB described the company’s strategic path as ambitious and used this as an opportunity to increase the price target from 14 to 17.25 euros as part of his confirmed buy recommendation. The company’s international expansion is profitable and is “driven by a highly scalable platform model” – with significant potential, especially in the USA.
LUXEMBOURG/LONDON/FRANKFURT (dpa-AFX)
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