The Euratex General Assembly has confirmed Mario Jorge Machado for another term as President. Euratex is the organization that represents the national associations of the textile and clothing industry in Europe.
Machado, who has held the post since June 2024, will approach this new phase with a specific roadmap. According to Euratex, this focuses on three strategic priorities for the industry.
The first pillar is therefore strengthening the competitiveness of European industry through investments in innovation, digitalization, artificial intelligence, training and automation. The second priority aims to ensure fair competitive conditions on the European market. This is to be achieved through the uniform application of EU regulations to all products traded in the Union, regardless of their country of origin. The third focus is supporting companies in their ecological and digital transformation. Sustainability should become a competitive advantage and not an additional burden.
After his re-election, Machado highlighted one of his main concerns regarding European production. “Europe must decarbonize its industry, not deindustrialize,” he said in the press release.
This statement is consistent with the warnings that the manager issued at the Textile ETP conference last month. There he warned of the progressive decline in European industrial capacity. “Europe loses around four percent of its industry every year,” he said in his speech. “In ten years we will have 40 percent less industry if nothing is done.”
Machado is a polymer engineer and graduated from the Universidade do Minho in 1985. His professional career is closely linked to the Portuguese manufacturing industry, particularly with the Portuguese company Adalberto Textile Solutions. He has been chairman of the board there for more than four decades. At the same time, he was heavily involved in institutional committees in the industry. He has held leadership positions at the ATP (Associação Têxtil e Vestuário de Portugal), where he served as President from 2019 to 2025 and is currently Vice President. He is also a member of the boards of the CIP (Confederação Empresarial de Portugal), the AEP (Associação Empresarial de Portugal) and the Associação Comercial do Porto.
Presidium team confirmed
The General Assembly also confirmed the leadership team that will support Machado in the strategic direction of the organization. The committee includes Franz Peter Falke for Germany; Barbara Cimmino for Italy; Ismail Kolunsag for Turkey and Gregory Marchant for France.
Euratex represents the European textile and clothing industry in key industrial, trade policy and regulatory debates at EU level. The industry is currently under pressure from online platforms from Asia and the requirements of the European Green Deal, which imposes new obligations on sustainability and circularity of products.
With the renewed mandate, the organization wants to consolidate its role as a dialogue partner for the EU institutions. Recently, European industrial policy has become increasingly important on the Community agenda.
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