The best eight teams from the Serie A first leg return to the Inalpi Arena, Gherardini: “Winning formula, there’s a hunger for basketball here”
The occasion of the presentation of the impact study of the 2026 Final Eight was not accidental, an ideal stage for the announcement: also in 2027 the Italian basketball Cup will be played in Turin, from 17 to 21 February at the Inalpi Arena. Home of basketball for the fifth year in a row. “The decision to return here is the result of a winning formula of recent years – declared Maurizio Gherardini, president of the League -. The team that was formed, our sponsors, the institutions that support us, the city that has demonstrated a hunger for basketball, a facility worthy of our ambition to grow further. I believe that choosing Turin again for 2027 is the compendium of everything we have shared”.
the study
—
The value of the event on the territory had already been outlined during the review last February. “With an overall economic impact of 12.6 million on the territory and 20.6 million at a national level, the event generates concrete economic impacts for businesses and citizens – says Giovanni Palazzi, president of StageUp -. Particularly significant is the multiplier of 17.1 between the investment of institutional partners and the economic return obtained in the Region, a growth figure of +30% compared to 2024. With a significant reputational and entrenching contribution that the Final Eight has on Turin: 69% of Italians and 81% of Turin residents know Turin as a host city and as many as 88% of our compatriots and 85% of residents evaluate it positively”.
territory
—
“The 2026 Frecciarossa Final Eight was testimony to an area that breathes and wants basketball. The formula of combining the main event with the showcase of the young people of the IBSA NextGen Cup worked, making the Final Eight a showcase of the promises of Italian basketball, bringing further interest – continues Gherardini -. And the Inalpi Arena, at the moment, is the best facility in Italy for basketball, with important spaces and also very suitable for all the off-field activities that we organise”. Also present were Paolo Bongioanni and Domenico Carretta, councilors for sport of the Piedmont Region and the City of Turin, Massimo Cipolletta president of the Turin Chamber of Commerce and Stefano Deantoni, marketing director of Infront Italy.
La Gazzetta dello Sport
© ALL RIGHTS RESERVED