“Responsibility is only a value when it is lived up to.” With this central quote from Mark Bezner, owner and CEO of OLYMP Bezner KG (Ludwigsburg district, Baden-Württemberg, Germany), the company, internationally known for high-quality men’s fashion, is launching its new communication on corporate responsibility and sustainability.
In the future, OLYMP will mark each product with its individual sustainability properties. The fashion brand focuses exclusively on recognized seals and certifications such as FAIR WEAR, OEKO-TEX, GOTS, OCS, RWS, RCS and TENCEL TM, thus ensuring maximum transparency and traceability. With a view to a successful future, the company is responding to the changing needs of customers and meeting the regulatory requirements of the new EU consumer directive, the Empowering Consumers Directive (EmpCo), in the fight against greenwashing.
“We now clearly communicate ecologically and socially sustainable properties of materials that are certified by recognized standards in our products. In this way, we not only offer our brand fans clear guidance when purchasing OLYMP items, but at the same time we acknowledge our responsibility throughout the entire supply chain,” says Johann Trischberger, operational managing director of OLYMP Bezner KG, and adds: “Responsibility needs a face if it is to be credible. That’s why Mark Bezner, as company owner and third-generation family entrepreneur, is personally involved his statement for our promise.”
The online shop has also been converted to be contemporary and consumer-friendly. Here, customers can use clear search filters under the navigation menu item “Product Standard” to specifically query the sustainable properties of the garments, such as organic-certified natural or certified animal fibers, controlled production and proportions of recycled or wood-based materials. An individual landing page and the responsibility section on the corporate website also provide comprehensive information. From the fall 2026 collection onwards, hang tags on the products will show the declaration of responsibility, while the underlying standards and seals will be stated on the care labels.
The basis for the development of the new approach is a customer survey conducted by the company in 2025. Sustainability is therefore an important issue for many people when purchasing clothing. Those surveyed rated high quality, long durability, the use of materials that are harmless to health and fair working conditions in production as particularly important.
OLYMP Bezner KG from Bietigheim-Bissingen near Stuttgart is the shirt market leader in Germany. In addition, the high-quality clothing range, which includes business as well as casual and formal shirts, knitwear and knitwear as well as accessories and trousers, is sold in over 40 countries worldwide.