The social media platform TikTok has acquired a major position within a few years. There are already 7 million users in the Netherlands alone. From Monday, TikTok will therefore start a new chapter in the Dutch market, sales via livestreams. Influencers promote products in live broadcasts that viewers can order at the touch of a button. Social media users are known to be prone to impulse purchases. DFT reporter Jeroen Kortschot explains how TikTok will entice viewers with all the pros and cons.
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