The Japanese sporting goods group Asics Corporation is planning to spin off its Onitsuka Tiger division. The board of directors has decided to transfer the relevant activities to the OT Group, a wholly owned subsidiary of Asics, the group announced on Wednesday. The restructuring should therefore come into force on January 1, 2027.
As part of the new structure, the Onitsuka Tiger brand can operate more independently, the company said. At the same time, the brand’s activities within the existing regional subsidiaries worldwide would be reorganized under the OT Group. According to Asics, this move reflects “the brand’s rapid international growth, growing market presence and increasing recognition as a luxury lifestyle label.”
Onitsuka Tiger has successfully strengthened its position in the premium segment by expanding its directly operated retail network, the company said. By creating an independent operating structure, decision-making should be accelerated and the brand’s competitiveness in the luxury segment improved. In addition, the transparency of the business results within the group of companies would be increased and corporate governance and management responsibility would be strengthened.
The OT Group, founded at the end of February, will act as the global headquarters for Onitsuka Tiger’s business in the future as part of the structural reform. Since it is a wholly owned subsidiary, only minimal impact on the group’s financial results is expected, Asics explained.
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