Shakira again for the World Cup – and another hit: “Dai Dai” with Burna Boy reaches 100 million views. Is it legendary status or pure nostalgia?
The World Cup and Shakira – they belong together like the German national team and Manuel Neuer: tried and tested for a long time and already unearthed again. But sometimes “we’ve always done it that way” just works well.
Shakira at the World Cup, isn’t that getting boring? Or does the singer from Colombia now simply embody the spirit of international football? The fans seem to feel it again. Is this because of their hit potential or is it pure nostalgia?
Shakira and the World Cup
Back in 2006, football fans celebrated the Colombian singer’s “Hips Don’t Lie” remix at the World Cup. In 2010 she sang the official World Cup song “Waka Waka”. Shakira also performed “Dare (La La La)” at the 2014 graduation ceremony. It’s hard to imagine the football hype without it. She will also contribute the anthem to the World Cup fever in 2026: “Dai Dai” is the official soundtrack for the World Cup in the USA, Canada and Mexico.
Record-breaking view numbers
Shakira scores again: “Dai Dai” has already received 100 million views on YouTube within the first two weeks. Her hit with Burna Boy becomes one of the most viewed music videos before the start of the World Cup. Football fans certainly seem to be in favor of Shakira being warmed up as the voice of the World Cup every four years.
Nostalgia or legendary status?
What is the reason for this ever-evolving Shakira wave? Is it her now consolidated legendary status? There could be other factors behind it: Their sound is still reminiscent of the “good old days” when the World Cup was not yet overshadowed by global crises and world politics – or at least not quite so obviously. With the tried and tested Shakira rhythms, you can perhaps briefly dream back to the World Cups of 2010 or 2014. In the memories, football still managed to bring people together instead of dividing them.
However, it remains questionable whether the feeling of nostalgia really manages to mask the bitter aftertaste of Donald Trump’s immigration policy and FIFA’s profit-seeking attitude. But when you see Manuel Neuer playing to Shakira songs – you can get flashbacks.