Two years after the botched Apple Intelligence debut, Siri is facing the biggest overhaul in the company’s history. This is what the iGroup has to deliver at WWDC 2026.
• Revamped Siri expected at WWDC 2026
• Experts warn against excessive AI expectations
• Tim Cook’s keynote planned for Monday at 7 p.m. German time
On Monday, June 8, 2026, Apple is holding its Worldwide Developers Conference, and the bar may be set higher than any developer conference before. A completely revised Siri is expected, which is based on Google’s Gemini technology and, for the first time, acts like a fully-fledged chatbot: with personalized answers, screen context and deep app integration. It is the second attempt after a disgraceful first one. The Gemini-powered Siri would be the first working delivery of features that Apple had already advertised in the summer of 2024 but never delivered back then.
Apple has to show that
According to consistent reports, Siri will in future be anchored directly in the “Dynamic Island” and open a new “Search or Ask” screen with a swipe gesture. In addition, a standalone Siri app is planned that synchronizes conversation histories across devices as well as deep integration into the camera and photos for visual tasks such as object recognition and image editing.
The goal behind it is fundamental. Bank of America analyst Wamsi Mohan summarizes it this way, according to MarketWatch: Apple needs to develop Siri into an agent that understands intent, gets context and completes tasks across multiple apps. The near-target risk, Mohan says, is execution. If the move is successful, Mohan sees incremental sales potential of $15 billion to $30 billion by fiscal year 2030 as well as $2 in additional earnings per share.
According to media reports, Apple could also bring the first foldable iPhone onto the market in the fall. It is unclear whether the idea of the next generation of… iOSoperating system for the group’s smartphones could already give an indication of this.
Experts warn against excessive AI optimism
The stock carries a high level of advance confidence. The price-earnings ratio for 2026 is around 37 and the price is only just below the all-time high. The market expectations are clear: Tim Cook should deliver in one of his last major appearances before he hands over the company to John Ternus in September.
However, doubts arise from MoffetNathanson analyst Craig Moffett: According to MarketWatch, the initial situation before WWDC 2026 reminds the experts eerily of 2024, when optimism around AI was already fully priced into the price. Apple Intelligence is no longer viewed as a risk but once again as a catalyst, although delivery is still pending. Citi echoes MoffetNathanson’s concerns and warns against excessive expectations ahead of WWDC 2026.
Platform as the real trump card
The crucial question is not whether Apple’s language model is the best on the market. More than 2.5 billion active iOS devices worldwide is a lever that no pure AI provider can replicate. A generic model answers general questions. A smartphone-based agent knows the user’s location, screen content, calendar and contacts and acts on this basis. This is the advantage that Apple should demonstrate tomorrow. If this is achieved convincingly, the share has a foundation despite its sporting valuation. If it doesn’t succeed, WWDC 2026 will be the second failed attempt in a row. Tim Cook will give the answer on Monday, June 8th, 2026, at 7 p.m. German time at the keynote in Cupertino.
Frankfurt student wins Apple’s developer competition
A 22-year-old student from Frankfurt is among the winners of an Apple programming competition with an app that allows you to practice presentations. Anton Baranov’s “Pitch Coach” application can, among other things, give recommendations on the pace of speech, point out filler words and also control posture using the motion sensors of Apple’s Airpods earphones. The data is evaluated using the company’s AI models directly on users’ iPhones without the need to send information to the cloud.
Baranov offers the app for free, but could imagine marketing additional functions in a subscription model at some point. His beginnings in the software industry came at a time when there was much discussion about whether artificial intelligence could replace programmers relatively quickly.
Because AI models from ChatGPT developer OpenAI and rival Anthropic, among others, are getting better and better at writing software. But Baranov believes that humans will continue to play a guiding role while using AI as a tool and monitoring its results. He himself used artificial intelligence to be able to offer the app in more than 20 languages.
Apple boss: “Wonderful example”
Baranov has a German father and a mother from Russia. He was born in Yekaterinburg, Russia, and came to Germany at the age of 18. He is completing a dual course of study in software technology at the Technical University of Central Hesse in cooperation with Deutsche Bank.
Apple CEO Tim Cook praised Baranov’s apps as a “wonderful example of how technology can help people achieve things they didn’t think were possible” when honoring the competition winners before the start of the WWDC developer conference.
In pre-market NASDAQ trading on Monday, Apple shares temporarily rose 0.35 percent to $308.40.
Benedict Kurschat, editorial team at finanzen.net with material from dpa-AFX
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