Giel de Winter is pissed off at Tina Nijkamp because she constantly points out to her followers the poor viewing figures he achieves as a TV maker. “I thought it was a bit short-sighted.”
It is unclear why, but Giel de Winter is getting opportunity after opportunity with his company Signal Stream in Hilversum. His latest production The Anti-Survival Show has also flopped again. But when TV critics like Tina Nijkamp point this out, he is completely offended. This week he complained extensively at the talk show table RTL Tonight.
‘After two weeks please!’
Giel berates Tina. “To put it a bit bluntly. What actually happens is that in my opinion there is a difference in how you assess viewing figures. You have linear viewing figures, the people who are now all watching television. The next day those viewing figures are announced, but now we are no longer watching television at the exact moment.”
“People now mainly watch it when it suits them. Then you watch a program again. I think that as a maker I try to focus on the new generation and they no longer watch it at the time you want. I think it is especially important that we only look at the viewing figures after a week or two weeks.”
In short
What does Giel think of Tina? “Tina Nijkamp, a viewing figures expert, gave me… She posted all the viewing figures for this program a day later, the next morning. That is allowed, that is her right, but I think it is short-sighted, because you should not judge it after one day.”
He continues: “Television has become much broader than just sitting on the couch and watching. We try to reach every station with this format. If you see this on social media and it grows, then it also has reach. You only have to judge it later.”
Bottom line
Fellow guest Josine Droogendijk is strict with Giel. “It’s very nice when a fragment goes viral, but bottom line that doesn’t make you any money.”
Tina agrees. “Repeat discussion,” she writes on her analysis channel. “Viewing figures ARE relevant a day after broadcast. Because that is still where the big money is made by television channels. Traditional advertising breaks are the basis of their existence.”
Old fashioned
Giel is mistaken about this, Tina thinks. “Traditional television channels may be old-fashioned, but Giel’s programs are paid for from that program budget. Not by Insta or TikTok. So without Net5, ASS would not even have existed. So Giel can thank Net5 and the advertisers from THEIR commercial breaks.”
“By the way, I always mention striking delayed viewing results, as I did with ASS, among others. PS Giel called me last week, we will have coffee soon.”