Five years after its founding, Fine Chaos is celebrating one last time during Copenhagen Fashion Week.
The Danish fashion brand, founded in early 2021 by Ludvig Isaksen and creative director Marc Møllerskov, will be discontinued in August. Isaksen announced this in an email to FashionUnited.
“The vision we set for 2021 has been one of the most important things in my life, and I am proud of what we have built,” said the co-founder. “However, the numbers have caught up with us and we have decided to end the project on our terms and manage the exit ourselves – as we see fit.”
With a dark, basic look, Fine Chaos has been an integral part of Copenhagen Fashion Week in recent seasons and has also exhibited at the Danish fashion fair CIFF. In addition to its own store in Copenhagen, the brand was also available – according to its website – at various fashion retailers in countries such as Denmark, Austria and Belgium as well as in Japan, South Korea and China.
Because its own community – whether at fashion shows, pop-up and store events or at hangar parties, clubs and warehouse raves – always played an important role for the brand. It was seen as an “infrastructure” rather than an “extension” of the brand. Therefore, this will be celebrated at a final event on August 7th, the last day of Copenhagen Fashion Week. The final sale, which also includes the current SS26 collection, has already been launched in our own web shop.