When two institutions with maritime DNA come together, more than a classic sponsorship is created: the new partnership between Gaastra and the Potsdam Yacht Club combines two names that have stood for passion, sport and nautical culture for over a century.
Gaastra, founded in 1897, and the Potsdam Yacht Club, founded in 1891, share not only their long history, but also a common understanding of sporting excellence, team spirit and authentic sailing. The cooperation has a special regional significance: With the company headquarters in Hoppegarten near Berlin, Gaastra consciously underlines its local ties to the capital region and the traditional water sports location of Wannsee.
As part of the cooperation, Gaastra supports the club with selected team outfits, sponsorship as part of the 1st German Sailing Bundesliga (DSBL), event activations and joint content and communication formats.
The aim of the collaboration is to interpret the shared DNA in a contemporary way and to authentically combine sport, community and lifestyle.
The partnership also marks another visible sign of Gaastra’s brand relaunch under Clinton’s leadership.