After Barbie, toy icon He-Man must also conquer the cinema. The hero from the 80s makes his return to the silver screen after almost forty years. Toy manufacturer Mattel has a whole ‘ecosystem’ to dust off the action hero. In the disaster scenario, only nostalgic forty-somethings are excited about it. “They look very eagerly at what they have left and then wonder: how can we rejuvenate?”
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