Italian retailer Coin SpA has signed a strategic agreement with Spanish fashion company Mango. In addition, a new capital increase of up to 30 million euros was decided. The initiatives “represent the milestones of a comprehensive business plan aimed at reinvigorating the chain and transitioning to a new business model for Coin,” it said in a statement.
“The capital increase of up to 30 million euros and the strategic partnership with Mango are a fundamental step on Coin’s transformation path,” emphasized Coin CEO Matteo Cosmi in a statement.
With the capital increase, Coin wants to advance its current strategy. The funds will be used to renew operations across the national network and accelerate the company’s digital transformation.
“Mango’s entry into our network with over 20 openings by the end of 2027 is a clear sign that we are heading in the right direction,” explained Cosmi. “We follow a model in which Coin makes available to its partners the strength of its network, the quality of its spaces, the centrality of its locations and the credibility of a historic Italian brand. In this way, Coin becomes a growth promoter for brands and a new point of reference for end customers.”
Mango has therefore selected Coin as the central partner for its 2026/27 development plan in Italy and will use 13,500 square meters of sales space in the Coin branches in the future.
“To support this comprehensive expansion, Mango will invest directly in the Coin network to implement the flagship concept ‘New Med’ in 22 stores. It is a real ‘Mediterranean house’ with avant-garde design that will house the entire universe of the brand: women’s, men’s, children’s and teenage fashion,” the statement said.
The overall plan for the 22 locations follows a roadmap that calls for the first eight openings by October 2026. These will take place in Coin branches in Milan, Bari, Rome (San Giovanni and Cinecittà), Catania, Florence, Piacenza and Vicenza. The remaining locations are scheduled to open gradually over the course of 2027. The new Mango locations will have areas between 400 and 1,000 square meters.
“This agreement will allow Italian consumers to experience all of Mango’s creativity and distinctive value proposition in its excellent coin department stores,” said Daniel López, Mango’s Chief Expansion & Franchise Officer. “It represents a revolution in the vision of department stores while also being an important milestone in the expansion strategy in Italy, coinciding with the brand’s 25th anniversary in the country.”
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