Journalist Manu Jove, on the Blender channel, revealed the results of a study by the polling company Our House that measured the image of President Javier Milei among the audiences of different streaming channels. The methodology did not target the general universe of voters but rather the specific communities that consume each platform, which turns the survey into an x-ray of the ideological map of the new Argentine media ecosystem. The result was not surprising: the three streamings with the greatest positive image of the President are AZZ, Carajo and LUZU TV, in that order.
AZZ: football streaming
AZZ is the sports streaming channel founded by journalist Flavio Azzaro, which positioned itself as one of the most viewed in Argentina with more than 570 thousand subscribers on YouTube. Its central proposal revolves around Argentine soccer, with programs such as Cuidemos el Fútbol —hosted by a younger generation of journalists— and cycles headed by figures of traditional sports journalism such as Alejandro Fabbri. Recently, AZZ announced a partnership with OLGA to offer joint coverage of the 2026 World Cup, combining communities and styles for soccer fans. Its audience, massively male and soccer fans, is a thermometer of a segment that historically remained on the margins of the political debate but that the Milei phenomenon managed to capture.
Fuck: the streaming of La Libertad Avanza
Carajo is a libertarian-oriented streaming channel that operates on YouTube, Twitch and Instagram, and which adopted as its slogan “The only NON-LEFTY media in Argentina.” It was founded by businessman Augusto Marini and influencer Daniel Parisini, known as “El Gordo Dan”, who became the main interpreter of the cultural battle that Milei considers one of the three essential axes of his presidency, at the same level as economic and political performance. Its flagship program is La Misa, and the channel operated from the beginning as a powerhouse for official digital militancy. That he leads the ranking of the President’s positive image among his own audience is not a fact: it is the channel’s reason for existing.
LUZU TV: the most massive, the least political
The most striking data of the survey is the third place of LUZU TV, the most popular streaming in the Argentine digital ecosystem. Created in 2021 by Nicolás Occhiato —whose name pays tribute to Villa Luzuriaga, the La Matanza neighborhood where he grew up—, LUZU TV became the most viewed proposal in Argentine streaming five years later, with Nadie dice nada as its flagship program. Unlike Carajo, LUZU never adopted an explicit political identity: its proposal is entertainment, humor and popular culture, with a young and broad audience. That it appears third in Milei’s positive image suggests that the ruling party managed to penetrate digital communities that do not think of themselves as political, which expands the electoral reach of the libertarian phenomenon beyond its own spaces of militancy.
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