Summer has a quiet appeal: in breathable fabrics, softer silhouettes and light that makes the day seem slower.
Not just made for the season, but for the moments that last. This collection captures the spirit of summer and gives the feeling of an endless summer afternoon.
The collection unfolds in four clear modules. Each shows its own facet of modern summer looks.
- 01 Jump into the office
- 02 Everyday Essentials
- 03 Summer Essentials
- 04 Summer Party
The new fashion attitude is not loud. She is relaxed, positive and confident. Stylish casualness between Mediterranean lightness and a modern luxury feeling. The current zeitgeist is moving away from over-staged perfection towards an aesthetic of effortless elegance. The attitude to life is: let go, enjoy, be light – without losing any of your style. The look is deliberately reduced, but high quality.
Key Looks: smart layer looks in modern color combinations, loose overshirts and soft Oxford shirts in the new relaxed fit. Elegant half-sleeved knitted items and linen shirts add color accents. Sets consisting of an overshirt and matching trousers with small pleats ensure casualness. Elegant business stripes convey attitude and value.
Styling: open collars, soft draping, uncomplicated two-piece suits, high-quality basics in modern colors, effortless layering, a tie with a striped shirt, but styled “undone”.
Color worlds
The collection lives from a Mediterranean color atmosphere. What is new is the refreshment of the natural tone palette to include strong color impulses such as soft lemon or a warm Marsala. These can be perfectly combined with the neutrals and thus create new, high-quality surface images. The fresh color combinations appear natural and uncomplicated and provide impulses to buy.
New color combinations: Lemon with off-white, sand and morel. Here summer darks add new contrasts to the look and give the light tones more support.
The key color Marsala conveys the Mediterranean flair and can be worn in combination with white and taupe.
In the business segment, a fresh Riviera blue also plays a central role.
For the summer party and the occasion area, we rely on elegant champagne tones in combination with dusty mauve and a neutral shade of green.
Materials and feel
The focus is on natural textures and tactile quality. The surfaces are structured and increasingly washed to enliven them.
Important materials are linen and linen blends. A new and exciting field is also opening up through cotton-TENCELTM blends. They combine softness with a natural feel and a cooling effect. That’s why we use them not only for shirts, but also for knitwear and jersey. In the smart business area, the qualities are further washed. Here we have developed a new, very light cotton poplin with paper touch. A neat summer gabardine is used for a modern set consisting of an overshirt and trousers.
We will consistently continue to use the Japanese knitted shirt. It combines the look of classic shirts with the comfort of jersey and is increasingly becoming an important part of modern smart business looks.
This product group is rounded off by a set consisting of an overshirt and trousers made from technical goods. This combination is the perfect travel outfit: easy to combine and highly flexible for maximum comfort.
Product innovations
Aircon
The shirt with the built-in air conditioning. Its special woven construction gives it a very breathable character. This makes it cooling and breathable – perfect for hot days in the office.
Natural stretch
An innovation in the non-iron segment is a summery, highly elastic development of a technical stretch fabric made of cotton and TENCELTM. This also offers without the use of
Synthetic fibers such as elastane have a very high level of elasticity. Here we combine our core competency of being non-iron with the comfort of a stretch fabric and the cooling and soft feel of the TENCELTM fiber.
Livinguard
With the new Livinguard refinement, we are expanding our shirt, polo and T-shirt programs to include a functional technology for long-lasting freshness. The innovative finish binds odor molecules electrostatically and neutralizes them reliably. This means the items of clothing stay fresher for longer and impress in everyday life with their comfort, function and uncomplicated care.
Models / Details / Silhouettes
There’s a lot going on in the silhouettes right now: the shapes are getting wider, the collars are getting more volume again. The torso lengths are shorter so that the shirt can also be worn over trousers. Our new relaxed fit creates a new, modern silhouette with a large Kent or button-down collar.
In addition, the collars also come without a bar. In the smart business segment, we have a new vario collar that looks very dressed when closed and has a modern lapel appearance when worn open. Sporty elements such as piping and double breast pockets add fashionable accents to shirts.
Modern half-sleeved models are important not only for shirts, but also for knitwear. New here are buttoned styles and open structures as statement pieces.
There are also smooth, elegant looks in exciting colors that can be worn as a single piece or as a layering piece under an overshirt and jacket.
Everyday essentials
Wear it Your Way.
Lightness through airy layering looks. Our Everyday Essentials are designed for versatility. In combination with a shirt, they look more elegant and concise. Worn with a T-shirt, they become lighter, more casual and more relaxed.
Whether worn open or closed, as a layered look or as a complete look – each piece changes its character depending on the styling. The result is a modular wardrobe for business, smart casual and everything in between. A system. Lots of ways to enjoy summer.