The social media platform TikTok is expanding TikTok Shop in Europe.
From June 15th, users in Austria, the Netherlands, Belgium and Poland can shop directly in the app. The company announced this in a press release.
Ningxin Wu, Industry Lead TikTok Shop for the Netherlands, Belgium and Austria, says of the launch: “TikTok Shop enables you to bring together shoppable videos and live shopping from brands, local sellers and creators. This allows people to discover trending products and buy them directly without leaving the app.”
Brands can register and log in to TikTok Shop starting June 1st. One of the companies taking action is N Brands, the parent company of the Nikkie and Fifth House brands. “The launch of TikTok Shop in the Netherlands is an important next step for N Brands to further expand our digital presence,” said Nikkie Plessen, Chief Executive Officer (CEO) and founder of N Brands.
The distribution channel is not limited to a brand’s home country. With ‘Sell Across Europe’, sellers can also offer their products in other EU markets where TikTok Shop is available. The shop is already active in France, Germany, Ireland, Italy and Spain.
TikTok makes cross-border sales easier by localizing and customizing product descriptions for each market. Sellers can ship directly to other EU markets. You can also use logistics service providers that work with TikTok Shop or carriers approved by TikTok Shop.
In addition, sellers can use the affiliate network of TikTok Shop creators in the EU markets where TikTok Shop is available. Approved TikTok Shop creators can promote products in their own market to sellers from other countries and earn a commission.
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