Before the August edition: CIFF is evolving beyond the traditional trade fair model

The Danish fashion trade fair Copenhagen International Fashion Fair (CIFF) continues its transformation from a traditional seasonal trade fair to a year-round industry platform. In the run-up to the 67th edition in August, the organizers have now presented a more comprehensive international strategy.

The upcoming edition will take place in Copenhagen from August 3rd to 5th. It will feature a mix of Scandinavian and international brands, including new additions such as 66°North, Oakley, Rains, Snow Peak, Eytys, Vans and Merrell. G-Star will also be represented again with a special section for denim.

Ahead of the event, CIFF is increasing its presence across Europe with activations in Paris, Milan, the Netherlands, Belgium and Poland. These include a showroom in Paris from June 23rd to 28th and a “Nordic Signatures” pop-up at 10 Corso Como in Milan from June 19th to 21st.

The expansion reflects a shift that CIFF describes as a move toward ongoing brand support and international networking. This means that the trade fair is moving away from the pure focus on the semi-annual dates.

“CIFF is no longer just a point in time. It is a platform that continuously supports the industry – across cities, markets and formats. Our mission is to create meaningful connections and opportunities where they matter most,” said Sofie Dolva, CIFF director, in a statement.

Dolva added: “The industry no longer works twice a year – and neither should we. Our goal is to build a platform that continuously supports brands and buyers to help them navigate a more complex and competitive landscape.”