Swedish outdoor outfitter Haglöfs AB has appointed Marcus Grönberg to the role of Global Director of Wholesale.
Grönberg, who lives in Stockholm, will take on his new position effective June 1, Haglöfs said Friday. He brings more than 15 years of international experience in the sporting goods and fashion industry, spanning the wholesale, retail and e-commerce sales channels. During this time he worked in Europe, Asia and North America.
“He is an excellent fit for us – not only because of his experience across different channels and regions, which he has gained with highly respected sports and outdoor brands, but also because he is a highly valued leader,” said Haglöfs CEO Andreas Lorenz. “Marcus will ensure close coordination with Paulina Arnberg, Haglöf’s Global Director of Direct-to-Consumer (DTC) and Merchandising, and the DTC team to create the best possible customer experiences across channels.”
The new wholesale boss comes from Peak Performance, where he is currently general manager for the USA and Canada. According to his own information on the career network Linkedin, he has worked for the Swedish sportswear label for more than ten years. During the decade he held various positions within the company. Before that, he worked for the sportswear companies Björn Borg and Adidas, among others.
The appointment comes after Haglöfs appointed Linden Mallory as Chief Product Officer (CPO) and promoted Paulina Arnberg to Global Director DTC & Merchandising in March.
